Martech

AUGUST 15, 2023

That’s a great place to start, but the CDP space is constantly evolving. followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K He is the author of “76.5

Transform 93

Transform Thought Leadership Health Analytics 93

Orbit Media Studios

FEBRUARY 8, 2022

If you use Analytics to find a page with “striking distance” keyphrases, then you can update that page and improve the rank very quickly. If you’ve never done this before, there may be huge opportunities to improve your Google rankings waiting for you in your Analytics. Where’s the best place to hide a dead body? It really is.

Analytics 98

Analytics SEO Thought Leadership PR 98

Adobe Experience Cloud Blog

JULY 28, 2015

Here are four marketing analytics for demonstrating marketing’s ability to drive revenue: Flow: Where are prospects connecting with your marketing programs? Further, you can see places in the process where sales may be stalling and, by digging deeper into the data, target programs to those specific points. So how do you do it?

Analytics 134

Analytics Whitepaper Thought Leadership Marketing 134

Marketing Insider Group

FEBRUARY 6, 2023

IDC defines digital transformation and maturity as “using information at the center of new business models, leveraging Third Platform technologies (mobile computing, big data and analytics, social media, and cloud computing), creating new customer experiences, and optimizing data-driven decision-making to transform your business”.

Transform 89

Transform Thought Leadership Marketing Marketers 89

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketing 130

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. I’m willing to bet it’s LinkedIn. And LinkedIn employee advocacy is how you reach them.

Thought Leadership 108

Thought Leadership Industry Insights Promotion Analytics 108

Sprout Social

MAY 18, 2022

If you build up your professional brand with thought leadership in mind, you’ll find that people will actively seek to have a connection with you. But, you can’t establish thought leadership without a network. One of the ways to establish thought leadership is by sharing content that’s relevant to your audience.

Thought Leadership 136

Thought Leadership Social Media Marketing Analytics CRM 136

Adobe Experience Cloud Blog

NOVEMBER 24, 2015

Author: Jamie Lewis If you’re not tracking your website analytics, it’s time to step it up. Contrary to more traditional marketing channels, your website and web analytics are direct, specific, and measurable. So what exactly is website analytics? Essentially, you don’t need to use good ol’ faith any longer.

Analytics 91

Analytics Thought Leadership Traditional Marketing Digital Marketing 91

Marketing Insider Group

FEBRUARY 13, 2023

Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation. The journey to being an ABM leader is also one of Thought Leadership marketing excellence.

Thought Leadership 77

Thought Leadership Transform Marketing Marketers 77

Hootsuite

DECEMBER 1, 2022

LinkedIn analytics are a good way to find the demographics specific to your audience. Again, LinkedIn analytics provide critical strategic information. The native LinkedIn Analytics tool provides a good overview of your LInkedIn Page and post performance. Hootsuite’s LinkedIn analytics can provide additional details.

Marketing Strategy 141

Marketing Strategy Thought Leadership Marketing Marketers 141

Search Engine Land

MAY 13, 2024

For example, long-form articles and thought leadership content tend to perform well on LinkedIn, while short, snappy updates and engaging visuals are key on X. Use tools like Google Analytics or your email marketing platform’s built-in analytics to keep a pulse on your campaigns. Trust me, the payoff is worth it.

Whitepaper 120

Whitepaper Thought Leadership User-Generated Key Performance Indicator 120

Adobe Experience Cloud Blog

APRIL 29, 2014

Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future. Marketing’s Move to Predictive Social Analytics. When to Use Predictive Analytics.

Analytics 134

Analytics Thought Leadership Retail Place 134

Marketing Insider Group

JANUARY 31, 2023

Data and Analytics Understanding data and analytics is a fundamental part of your marketing agency’s capabilities. Providing potential partners with access to your Google Analytics account and requesting a review can be a great way to start analyzing a marketing agency’s capabilities.

Thought Leadership 114

Thought Leadership Digital Marketing Marketing Marketers 114

Hootsuite

APRIL 25, 2024

Need to create and schedule all of your social posts in one place? Want to share custom performance reports with your leadership team? With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy. Plus, Alerts lacks analytics and reporting features. Analytics and reporting.

Management 90

Management Price Analytics User-Generated 90

Neil Patel

NOVEMBER 11, 2021

Use Thought Leadership. LinkedIn is a platform where thought leadership does exceptionally well. Your audience is exchanging engagement for the value of your content, which is why thought leadership can be so powerful. With over 800 million members , there’s plenty of scope to build your audience!

Thought Leadership 127

Thought Leadership Marketing Marketers Promotion 127

Marketing Insider Group

NOVEMBER 16, 2021

I remember telling Dave Munn , President and CEO of ITSMA, what a great place the MIT Samberg Conference Center was, and how I could not to wait to attend the 2020 Marketing Vision there. The Thought Leadership Journey is Here to Stay. Next-Generation Marketing Analytics will drive a “Brave New World of Marketing”.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Hootsuite

DECEMBER 12, 2023

You also don’t need to be active on every social media platform, or have the most original thought leadership content. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. But how do you find those mentions in the first place?

Thought Leadership 113

Thought Leadership Place CMO B2C 113

Calvyn Lee Blog

MAY 21, 2022

Collect some of her most shared thought leadership articles and turn them into a gated e-book. Question 8: Diego uses Page Analytics to understand four insights from the following list. A place to highlight regional offices. Place your logo in the most prominent area of the image. Page Analytics.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Calvyn Lee Blog

OCTOBER 14, 2021

By placing ads where people pay attention to them. Question: Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn. Question: Which analytics are available on LinkedIn Pages? Follower analytics. Search engine analytics.

Marketing Strategy 130

Marketing Strategy Thought Leadership Marketing Marketers 130

Rock Content

MAY 25, 2024

Successful content marketing is about more than simply putting together incredible, engaging content in the first place. Target audience LinkedIn is a place for professionals to network and connect, which makes it especially valuable for B2B marketers. Some key characteristics include the following.

Key Performance Indicator 63

Key Performance Indicator Thought Leadership SEO Place 63

Orbit Media Studios

NOVEMBER 16, 2022

To find out just pop open Analytics. It’s true in virtually all Analytics accounts, or at least the 500+ accounts that we have access to. And 60% of job candidates choose a place to work based on their beliefs and values. Here they are on a little About page design template so we can see them all in one place.

Transform 130

Transform Thought Leadership Copywriting Analytics 130

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Lightning does not strike often twice in the same place, so it is quite an honor to have had this experience.

Transform 144

Transform Analytics Thought Leadership Global Marketing 144

Sprout Social

NOVEMBER 1, 2021

Subject-matter expertise for industry thought leadership. Having an employee advocacy program in place offers many benefits for the company and can be used in conjunction with an employer branding program. When you have a formal program in place, content is provided for your employees to redistribute out.

Thought Leadership 119

Thought Leadership User-Generated Promotion Place 119

Orbit Media Studios

FEBRUARY 28, 2023

Reddit is a dangerous place for content promotion. This is not a place for drive-by content promotion. If you look at your Analytics, you may not find much of a correlation between sessions and engagement rate. You know this from the social metrics, email metrics and the engagement metrics in Google Analytics.

Thought Leadership 139

Thought Leadership SEO Promotion User-Generated 139

Adobe Experience Cloud Blog

JANUARY 31, 2020

The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. If not, why bother collecting data in the first place? But data tells the truth.

CMO 161

CMO Thought Leadership Marketing Marketers 161

Hootsuite

SEPTEMBER 7, 2022

But if you feel overwhelmed by the possibilities, you’re in the right place. Our social media strategy breakdown is a great place to start. They’re structured, analytical, persuasive, and often longer. Networking and thought-leadership skills. Use LinkedIn to show thought-leadership in action.

Education 95

Education Thought Leadership User-Generated Analytics 95

Search Engine Land

AUGUST 4, 2023

Replacing humans No matter how good AI is, it doesn’t replace the power of human connection, thought leadership or creativity. It’s like placing an intern on day one as head of customer service and expecting them to thrive. This helps businesses address any issues and put measures in place to improve how they are perceived.

CRM 94

CRM Thought Leadership Communications eCommerce 94

Hubspot Marketing

DECEMBER 6, 2018

It’s placed at the top of your resume and previews your qualifications and fit for the role you’re applying to, spurring recruiters to read the rest of your resume. Used creative and analytical skills to craft compelling content and refine content marketing strategies. What's a resume objective? How to Write a Resume Objective.

Thought Leadership 124

Thought Leadership Analytics Management Advertising 124

Adobe Experience Cloud Blog

MARCH 25, 2020

Take a look at your website analytics and other metrics to find topics that generate interest and more importantly, leads. Ensure you have a thoughtful email cadence in place prior to delivering your first invitation. Choose a topic that is aligned with your content strategy and addresses a pain point for your prospects.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Orbit Media Studios

OCTOBER 25, 2023

The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts. But one type of content is automatically different: thought leadership. This is the path to thought leadership.

Thought Leadership 113

Thought Leadership Content Marketing PR CMO 113

Buffer Marketing

MARCH 21, 2024

Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. Identify timeless blog posts Next, dig into your blog traffic analytics and engagement data to pinpoint specific top-performing posts demonstrating continual readership interest over time.

Thought Leadership 116

Thought Leadership Inbound Marketing Promotion User-Generated 116

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

In effect, with better experiences, and better lead generation strategy in place, your company can see substantial growth over the long-term. Creating content just for the sake of content, will not be as effective as having a thoughtful content strategy in place. There are a few tactics you can put in place to capture leads.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Sprout Social

DECEMBER 15, 2023

You can check out your Facebook analytics and see when your followers are most likely to be online and schedule your content around those time periods. Track analytics and engagement Finally, pay attention to your Facebook analytics and overall audience engagement. Tuesdays from 8 a.m. Wednesdays from 8 a.m.

Thought Leadership 116

Thought Leadership Analytics Management Social Media Marketing 116

Sachs Marketing Group

DECEMBER 8, 2023

B2B Social Media Strategies In the B2B world, social media is more than just a tool for outreach – it’s a platform for building relationships, establishing thought leadership, and driving business growth. Engagement analytics can provide insights into what content resonates with them.

Social Media Marketing 98

Social Media Marketing Transform User-Generated Thought Leadership 98

Buffer Marketing

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content.

User-Generated 122

User-Generated Thought Leadership Branding Analytics 122

Orbit Media Studios

JUNE 5, 2024

Your supportive evidence is in place. The conversion copywriter may miss this trick, but the analytics pro spots it everytime. Use the GA4 “Landing pages” report to find combinations of top converting pages and top converting traffic sources. Your conversion copywriting is dialed in. Your messaging is on-point. It makes perfect sense.

Copywriting 90

Copywriting User-Generated Outbound Marketing Thought Leadership 90

Hootsuite

OCTOBER 30, 2023

A social media calendar tool eases the pain by centralizing your social content schedule, so you can plan, tweak, and share your social media posting strategy all in one place. Still, it’s a great place to get started with the whole concept of creating a social media content calendar. Scroll down to find a free template you can use.

Analytics 101

Analytics Social Media Marketing Thought Leadership Price 101