Content Marketing Institute

NOVEMBER 8, 2018

White paper. Ann Gynn goes into great detail with her CMI article, What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is). Your brand, product, or service. Free trial. Informational keywords. Best ways to. Alternatives. Click To Tweet. Navigational keywords.

SEO 89

SEO Whitepaper Shipping B2C 89

Content Marketing Institute

OCTOBER 19, 2017

Even prospective customers welcome product mentions when that information helps them, as Michele Linn writes in a recent article: How can this product be used in my specific application – and how does it truly differ from other products out there? Some marketing funnels include these stages; others stop short of them.

Customer Journey 94

Customer Journey Whitepaper Transform Communications 94

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers. White papers need to be some of your best content. Another great benefit of white papers is that you can break it down into smaller pieces.

Whitepaper 145

Whitepaper Content Marketing eBook User-Generated 145

Rock Content

MAY 8, 2016

The company started posting short articles ranging between 200 and 400 words every day. In addition to this, they also published longer articles of about 600 words on a monthly basis. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers. They now experience a 50.8%

Marketing Plan 74

Marketing Plan Content Marketing B2C Whitepaper 74

Content Marketing Institute

OCTOBER 23, 2017

In other words, capture everything from blog articles to videos on and off their website. Blog articles: Frequently published, short-form content gives insight into the range and relative importance of content topics and keywords. Subscribe to the free daily CMI newsletter (or weekly digest) for more actionable insight.

Whitepaper 110

Whitepaper Content Marketing Thought Leadership Marketing 110

Marketing Insider Group

JUNE 14, 2020

Include conference topics aligned with hot topics, upcoming publications of books or white papers, release of blockbuster entertainment events, issuance of government regulations or dates of special hearings, seasonal or cyclical events, marketing campaigns, etc. Cyclical events, seasonal dynamics or conferences are good examples.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Content Marketing Institute

APRIL 12, 2018

The team then creates articles accordingly. ” In response, the Capital Ideas team published the answer in what became their top opt-in article. Our articles give them that.”. And so you get a thousand percent increase in white-paper downloads. marciarjohnston Click To Tweet. What else can I tell them?”

Branding 107

Branding Thought Leadership Whitepaper Energy 107

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. Many customers who discover your brand through your content are not ready to buy but may be willing to opt in to download your brochure or white paper.

Whitepaper 95

Whitepaper User-Generated Analytics Management 95

Content Marketing Institute

MARCH 28, 2018

For example, the CMI research team is surveying a segment of our audience with unique educational needs around content marketing to identify their biggest pain points. At CMI, we predominantly send surveys by email invitation to a known audience of interest (e.g., E-books/white papers. LisaBeets Click To Tweet.

Whitepaper 98

Whitepaper Transform B2C Content Marketing 98

Content Marketing Institute

OCTOBER 4, 2018

adults (82%) prefer to read an article based on data than one based on the writer’s opinion. 82% prefer to read article based on data rather than writer’s opinion, @SurveyMonkey #research. Options include: Blog posts and articles. E-guides and white papers. Click To Tweet. And four out of five U.S. Click To Tweet.

Whitepaper 106

Whitepaper Entertainment Health Content Marketing 106

Content Marketing Institute

APRIL 9, 2018

Blogs and website articles. Editor’s note: While we used CMI as a reference for this template, the sample data shown does not represent our actual channel plan. Repackage it: This involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. newsletters).

Promotion 105

Promotion Whitepaper Key Performance Indicator Influencer Marketing 105

Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. What does this mean for CMI? Brands have to deliver a consistent value in a consistent voice.

Whitepaper 100

Whitepaper B2C Communications Marketing 100

Content Marketing Institute

NOVEMBER 6, 2017

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Marketing Insider Group

JUNE 15, 2015

Turn your executives’ SlideShare posts and speaker notes into articles. So I wrote white-paper summaries from content sitting in a campaign library. Then we wrote an article about it that was published by Forbes with click-to-tweet links and gained another 10,000-plus views. Articles on LinkedIn Pulse. Easy right?

Content Marketing 103

Content Marketing Whitepaper eBook Marketing 103