B2B social media ‘sweet spots’: What’s working and what’s not
Martech
OCTOBER 11, 2023
Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., aimed at buyers and prospects.
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