B2C CMO New Technology Promotion 
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Consistent with these levels, 25.6% two years ago.
Martech
DECEMBER 7, 2023
He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. Click here to take the survey But Cardii foresees B2C use cases too. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology.
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Adobe Experience Cloud Blog
NOVEMBER 8, 2016
53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. Head of demand generation and possibly a CMO (if different from hiring manager).
On24- CMO Confessions
JANUARY 28, 2021
Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.
Marketing Insider Group
JANUARY 6, 2020
Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. It’s just intimate enough to promote productive networking between attendees.
Unbounce
JULY 12, 2023
And, as you know, I’m Pete Housley, CMO of Unbounce. I think there’s always gonna be those early adopters who jump on the new technology and they’re looking for those opportunities to do what they already do, but do it better or get better results or do things more efficiently for their clients.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2008
Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. I have two pieces of advice here.
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