Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Take on the martech (marketing technology) and sales tech integration role to ensure customer data flow from marketing to sales or vice versa. Partner marketing is when two or more brands collaborate on promotional efforts. Roles based on management scope: Individual Contributor. Event Marketing.

CRM 103

CRM Event Marketing Marketing Marketers 103

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 144

Gen Z Millennials CMO Marketing 144

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Marketing becomes more complex every day. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t.

Key Performance Indicator 96

Key Performance Indicator CMO Marketing Marketers 96

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. It’s just intimate enough to promote productive networking between attendees.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Adobe Experience Cloud Blog

MARCH 20, 2018

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? Here at Marketo, we are always looking for the fearless marketers to promote as the shining stars of our craft. I’m not alone. People Silos.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Unbounce

JUNE 5, 2023

Enter Unprompted , the new podcast from Unbounce that dives headfirst into the (thrilling, sometimes spooky, and surprisingly… funny?) Hosted by our CMO Pete Housley and brought to you by the real, human people at Unbounce, Unprompted is here to help you make sense of this moment of incredible change. world of AI marketing.

Transform 114

Transform Marketing Marketers Copywriting 114

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The audience promotion and development plan, along with the analytics plan, were sidelined. Then, a new CMO joined the firm, and budgets were put on hold. You know,” she said, “we’re ready to start phase two. I know, I know.

Content Marketing 62

Content Marketing CMO Thought Leadership Marketing 62

Unbounce

JUNE 6, 2023

I’m Pete Housley , CMO of Unbounce. Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. (We’ve also embedded a bunch of the stuff we talk about in the episode—so be sure to scroll either way.) Episode 1: Can You Not? [00:00:00]

Marketing 126

Marketing Marketers Entertainment Transform 126

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. I think there’s always gonna be those early adopters who jump on the new technology and they’re looking for those opportunities to do what they already do, but do it better or get better results or do things more efficiently for their clients.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. I have two pieces of advice here.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% The data also reveals some good news for advertisers using audio formats for their campaigns. of marketers who have retained their roles have had a promotion delayed or made increasingly unlikely.

Advertising 52

Advertising Advertisers Retail Shoppers 52

The Social CMO

MARCH 21, 2022

New technologies and the channels that arise as a result are causing important shifts in behavior and decision-making. Fixating on ROI also doesn’t answer the question of how new technologies are impacting decisions for or against you. This is a time when asking new questions will help us find new metrics and behaviors.

Customer 52

Customer Customer Journey Non-Profit Transform 52

Marketing Insider Group

JULY 1, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. New technology. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145