Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. Click here to take the survey But Cardii foresees B2C use cases too. .” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.

Transform 110

Transform CMO New Technology B2C 110

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 97

CMO Energy Health B2C 97

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 134

Branding B2C Real Estate User-Generated 134

Hootsuite

JULY 17, 2019

Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%.

Copywriting 111

Copywriting B2C CMO Direct Mail 111

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising 107

Advertising Advertisers Finance Marketing 107

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. The game was promoted using DOOH in Times Square and other locations around the city. Experiential culture. Image: DPAA Global. Image: DPAA Global.

CMO 124

CMO Advertising Advertisers Retail 124

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He is a fractional CMO for B2B companies and mentors, startups at MIT. And I, that's really my expertise.

Marketing Strategy 82

Marketing Strategy B2C CMO Marketing 82

AWeber

DECEMBER 19, 2022

Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. Here’s what the experts have to say: “The 2023 Song of the Year is going to be the one called ‘Do more with less,’” says Lauren Meyer, CMO at Socketlabs.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. When customers buy a ticket to an event, Rokt’s technology sends a promotion that fits contextually with that event based on location, interest or other relevant tie-ins.

Real Estate 92

Real Estate Retail eCommerce Advertising 92

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Thought Leadership 112

Thought Leadership Place CMO B2C 112

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 81

Branding B2C CMO Customer Journey 81

Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. Pittman: “I love seeing what B2C companies do to get the attention of their audience. At the end of the day, the person on the other end is human.

Transform 59

Transform Health CMO Key Performance Indicator 59

AWeber

DECEMBER 19, 2022

Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. Here’s what the experts have to say: “The 2023 Song of the Year is going to be the one called ‘Do more with less,’” says Lauren Meyer, CMO at Socketlabs.

Market Trends 79

Market Trends Email Marketing CMO Marketing 79

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Based on my definition, content marketing is content the audience wants and campaigns include promotion that no one wants and that we try to avoid. Editors should.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Orbit Media Studios

AUGUST 29, 2023

Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. There are two main insights from this chart: what to promote more and what to produce more. What articles to keep promoting? If you’re low on ideas, here are 76 ways to promote an article. Share them more. Send them more.

SEO 66

SEO Analytics Copywriting Marketing 66

Marketing Insider Group

JULY 10, 2014

We can smell spin and promotion from a mile away. What about B2C?”. I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. As our CMO likes to say, buildings don’t buy things, people do. We are too smart. It is a fact. They are people.

Content Marketing 98

Content Marketing PR B2C CMO 98

Martech

SEPTEMBER 11, 2023

In email, for instance, maybe you’re doing a certain promotion for a day like Labor Day or have new products coming out or want to provide information on how to redesign your outdoor space. Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’

Customer 109

Customer Retail Real Estate Transform 109

Martech

MAY 16, 2022

I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. Image provided by Apple Rose Beauty. “I They really feel like we care.

Transform 85

Transform CRM Email Marketing Retail 85

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. You need to plan out the who, when, and how of creation and promotion. Did you get that?

Customer 127

Customer Analytics CMO B2C 127

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. Dig deeper: Let’s chat about this product. “In In-store experiences will become more omnichannel.

Transform 111

Transform eCommerce Shoppers Retail 111

Marketing Insider Group

AUGUST 20, 2014

This starts with the CMO and his or her role in building a culture of content that connects with the target audience. The biggest mistake marketers make is thinking that this is just another tactic where you can promote yourself. So many marketers think in terms of campaigns and promotions. That’s content marketing.

Content Marketing 98

Content Marketing Entertainment CMO Marketing 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Your marketing automation manager may spend a lot of time writing and reviewing promotional copy and catchy headlines for different channels, so writing must come naturally to her.

Management 134

Management Thought Leadership Marketing Automation Platform B2C 134

Content Marketing Institute

JANUARY 15, 2018

Jamie Glass, CMO and president, Artful Thinkers. Instead of posting a photo of an event’s promotional poster or restaurant’s menu, try a picture of the event or menu item with engaging copy to support the promotion. Rich Harris, founder and CMO, insomniagraphix. Remove the ‘I’ and ‘we’ from your marketing.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Adobe Experience Cloud Blog

APRIL 10, 2014

We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.

CMO 132

CMO Thought Leadership SEO B2C 132

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Citadel used traditional public social feeds to promote the tournament and create excitement. That strategy should define your brand and promote customer happiness. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. GlobalWebIndex. Why We Compete at The Data Open.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Traackr

SEPTEMBER 22, 2015

Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As such, it’d probably be worthwhile for us to do a follow-up post that touches on what we’re seeing among our B2C customers.

Influencer Marketing 67

Influencer Marketing Marketing Marketers CMO 67

Marketing Insider Group

MAY 11, 2020

Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with. Without strategy, you may end up with a promotional video, for example, that looks a lot more like a promo ad for your business than content. This is in contrast to traditional marketing.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Traackr

SEPTEMBER 22, 2015

Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As such, it’d probably be worthwhile for us to do a follow-up post that touches on what we’re seeing among our B2C customers.

Influencer Marketing 40

Influencer Marketing Marketing Marketers CMO 40

Contently B2C

SEPTEMBER 22, 2016

That willingness to experiment is driven from the top down by CMO Linda Boff. The story didn’t come across as self-promotional. .” GE has been one of the first brands on most social platforms, including Instagram, Periscope, and Snapchat. The angle focused on the business and history. Only one sentence mentioned GE.

CMO 52

CMO Fashion Branding Communications 52

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. 00:31:26] Andrew Lionis : Yeah, well, as we know, whether it’s B2B or B2C, lead generation in revenue is super important. So, for ourselves, we use Unbounce for all of our lead gen clients, so most of them are B2B, we have some B2C clients as well.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. characters.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% 30% of UK B2C companies are still not back to pre-pandemic CX levels. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 100

Customer CMO Customer Journey Non-Profit 100

Marketing Insider Group

JANUARY 6, 2020

It’s just intimate enough to promote productive networking between attendees. The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences. Social Media Marketing World. March 1 – 3, San Diego, CA. and includes a carefully curated program of sessions. Dreamforce.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Customer Journey Marketing 111

Marketing Insider Group

JANUARY 12, 2015

In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency. I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. In today’s world, we tune out promotional messages.

CMO 97

CMO B2C Entertainment Content Marketing 97