Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

B2C 92

B2C Content Marketing Marketing Marketers 92

Influence & Co

JUNE 28, 2023

By its very nature, content marketing is a long-term investment. This makes it a natural fit for B2B companies with extended sales cycles of weeks, months, or even years.

B2C 84

B2C Content Marketing Marketing Marketers 84

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketing 129

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet.

B2C 86

B2C Content Marketing Education Customer loyalty 86

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. Content marketing success increases, but can it last? Don’t get us wrong – the B2C research reveals many encouraging findings.

B2C 108

B2C Content Marketing Marketing Marketers 108

Content Marketing Institute

JANUARY 26, 2022

Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022.

B2C 83

B2C Marketing Marketers Content Marketing 83

Content Marketing Institute

SEPTEMBER 30, 2021

The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? appeared first on Content Marketing Institute. But that doesn’t mean they don’t focus on niches too.

B2C 104

B2C Content Marketing Marketing Marketers 104

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Content Marketing Institute

JANUARY 4, 2021

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute. Executives from Virgin, GE, and Microsoft all publish on LinkedIn.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Marketing Insider Group

FEBRUARY 2, 2016

A huge chunk of what I talk about relates to content marketing. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. I talk about how to create it, how to optimize it, and how to help it go viral.

B2C 88

B2C Content Marketing Marketing Marketers 88

Marketing Insider Group

NOVEMBER 2, 2016

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.

B2C 91

B2C Content Marketing Marketing Marketers 91

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Content Marketing: 2021 Current Trends.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Learn the what, why, and how of TikTok.

B2C 122

B2C Gen Z Branding Place 122

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing?

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. HANDPICKED RELATED CONTENT: How to Take Your Travel Content on a Better Trip. 4 Reasons You Should Act on Influencer Marketing.

B2C 86

B2C Content Marketing Food Transform 86

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 118

Content Marketing B2C Marketing Marketers 118

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. In this post, we’re taking a look at how to create video content that will benefit both you and your audience.

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

OnPassive Marketing

JULY 14, 2022

As the number of content marketers and consumers on the internet continues to grow, we are seeing a significant shift in how consumers see our industry. The changing consumer landscape has produced many new content marketing statistics that can help you stay ahead of the curve. What Is Content Marketing?

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

Rock Content

MAY 11, 2023

The truth is that content success is measurable. A content marketing report is a bit like a report card from a school. If you are wondering how to report on content marketing results, let us help. How to Write a Content Marketing Report? It lays out what is working and what isn’t.

Content Marketing 89

Content Marketing Key Performance Indicator B2C Marketing 89

Influence & Co

NOVEMBER 16, 2022

This article was originally published on Spin Sucks.

B2C 88

B2C Content Marketing Marketing Marketers 88

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Litmus

JANUARY 7, 2022

“Small but mighty” is the perfect way to describe most content teams. A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. Define your buyer personas for your content plans.

Marketing Plan 72

Marketing Plan Content Marketing B2C Marketing 72

Content Marketing Institute

AUGUST 21, 2019

Now you can know him as a 2019 B2C Content Marketer of the Year finalist. Continue reading → The post Ryan Reynolds Pours Content Success at Aviation Gin (B2C CMY Finalist) appeared first on Content Marketing Institute. And no, it’s not for Deadpool.

B2C 84

B2C Content Marketing Marketing Marketers 84

Content Marketing Institute

DECEMBER 19, 2019

We’re opening the door to reveal eight innovative B2C content marketing examples shared in Chief Content Officer’s Idea Garage in 2019. Continue reading → The post Look Inside the Idea Garage for 8 Fresh B2C Examples appeared first on Content Marketing Institute.

B2C 69

B2C Content Marketing Marketing Marketers 69

Rock Content

DECEMBER 27, 2023

And, without question, one of the areas that experienced the most changes thanks to generative artificial intelligence is digital marketing. So, it’s perfectly understandable that many marketers still feel lost and uneasy when producing their content. It can do wonders for your marketing strategy for the next year.

SEO 97

SEO Content Marketing Marketing Marketers 97

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. Not holding out for long. Why we care. 42% Jasper.AI

Transform 127

Transform B2C Marketing Marketers 127

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. The post Building Brand Trust in B2B vs. B2C: What’s the Difference? appeared first on Marketing Insider Group.

B2C 98

B2C Branding Customer Marketing 98

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Content Marketing Institute

AUGUST 8, 2019

This B2C Content Marketer of the Year finalist’s mission is to use the power of words to benefit the world. Publications (B2C CMY Finalist) appeared first on Content Marketing Institute. Publications (B2C CMY Finalist) appeared first on Content Marketing Institute.

B2C 82

B2C Content Marketing Marketing Marketers 82

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Content Marketing 85

Content Marketing B2C Marketing Marketers 85

Marketing Insider Group

JULY 31, 2017

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. . […].

Content Marketing 111

Content Marketing B2C Marketing Marketers 111

Content Marketing Institute

AUGUST 29, 2019

A brilliant content strategy. Learn how Away did that and more with content, making its co-founder a B2C Content Marketer of the Year finalist. Content to the Rescue (B2C CMY Finalist) appeared first on Content Marketing Institute.

B2C 71

B2C Product Content Marketing Marketing 71

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. His top advice : Be insanely honest in your content marketing.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Marketing Insider Group

DECEMBER 4, 2017

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […]. The post 3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing appeared first on Marketing Insider Group.

B2C 73

B2C Marketing Marketers Content Marketing 73