Adobe Experience Cloud Blog

FEBRUARY 7, 2020

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Your CRM contains bottom-of-the-funnel data and actual sales. .

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. So, they decided to bring their social marketing strategy in-house.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 24, 2022

Provides a real-time view of the customer journey to have smarter customer conversations. CallRail says its platform provides seamless, real-time, native integration to 45 different marketing solutions and platforms, including CRMs, social media and search engine ad platforms, marketing management solutions and more.

Analytics 98

Analytics Real Estate CRM Communications 98

Martech

MARCH 22, 2022

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

Email Marketing 119

Email Marketing Law B2C Marketing 119