Martech

APRIL 22, 2022

Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Artificial intelligence can help monitor the outcomes of countless customer touchpoints, thus supporting campaign optimization. Marketing metrics. Visual intelligence.

Transform 144

Transform Marketing Marketers Analytics 144

Martech

FEBRUARY 24, 2022

Provides a real-time view of the customer journey to have smarter customer conversations. Target customers. CallSource serves SMBs, enterprise brands, original equipment manufacturers (OEMs) and multilocation marketers in the automotive, professional services, home services, healthcare and franchise industries.

Analytics 95

Analytics Real Estate CRM Communications 95

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Travel, hospitality, manufacturing and tech product companies, it has been revealed, experienced the largest budget cuts of all, while consumer products and goods came out the strongest, posting an average 8.3%

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. Here are some examples of brands using chatbots in a B2B and B2C environment.

User-Generated 79

User-Generated Marketing Marketers Gen Z 79

Martech

FEBRUARY 25, 2022

Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117