B2C Customer Acquisition Digital Marketing Transform 
The CMO Survey
SEPTEMBER 27, 2023
Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Diversity, Equity, and Inclusion in Marketing Drops Off: Marketing leaders report growth in DE&I spend slowing to 2.3% Senior marketing leaders continue to drive 70% of transformations.
Martech
APRIL 22, 2022
How artificial intelligence is changing the marketing landscape. Learn more about AI marketing. Why AI marketing matters. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Marketing metrics. Estimated reading time: 8 minutes.
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Martech
AUGUST 12, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.
Digital Marketer
DECEMBER 21, 2023
Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in!
The CMO Survey
FEBRUARY 21, 2020
In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Popular AI Applications in Marketing. Nearly half are utilizing AI to target customer decision making (49.6%). Take AI baby steps.
Martech
MAY 16, 2022
“With skincare, it’s very touchy feely, it’s giving customers an opportunity to smell the product and see how it spreads on their skin,” said Alexander. “So, Get the daily newsletter digital marketers rely on. So, we were a very high touch company pre-COVID, both locally and throughout the U.S.”. Processing.Please wait.
Orbit Media Studios
MARCH 8, 2022
Over just a year and a half, the SERP transforms from “ten blue links” to a richer, more interactive page with three SERP features filling the viewport above the fold: images, a featured snippet and the “People also ask” box. But this is a high-volume, low-intent phrase for the B2C consumer doing early-stage research. 5 ways to adapt.
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