Let consumers tell you how they want to be contacted
Martech
JANUARY 31, 2022
If your comms strategy in 2022 is just email, that’s a lot of effort for a 20% open rate, if you’re lucky.”. “In In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” So, the shortcomings? Don’t miss these steps.
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