Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 109

Customer Journey Customer Whitepaper B2C 109

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. Email is one of the highest producing ROI tactics marketers can use. How are you doing?

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Martech

FEBRUARY 24, 2022

Target customers. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Form Tracking captures and tracks form submissions, connecting online and offline marketing efforts to provide a more complete view of the customer’s journey.

Analytics 98

Analytics Real Estate CRM Communications 98

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. It’s a new feature that helps users better connect with people they work with in real life. Headspace users discuss mediation practices, ask questions, and lend support to one another in this private space. The post has generated over 87,000 reactions on LinkedIn.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145