Duct Tape Marketing

DECEMBER 12, 2024

How do you describe it when you tell somebody about your book and they say, what's influencer marketing? Yeah, so I think in B2B, it's a little bit different than B2C. Cause it's not like B2C where it's like, Hey, go buy this, you know, $20 hair straightener. And that was something that was always lacking in B2B and B2C.

Transform 72

Transform B2C Influencer Marketing Marketers 72

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Martech

JUNE 26, 2024

was founded in 2020 as a virtual events platform for B2B field and event marketers to host interactive virtual and hybrid events. Influenced by their space, the company baked in a post-event strategy from the beginning. And then probably product marketing. Take a look at what they’re creating. Goldcast.io

eBook 114

eBook Event Marketing User-Generated B2C 114

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Direct to Consumer (D2C or DTC) Direct to Consumer (D2C or DTC) refers to businesses that sell products directly to customers.

PR 52

PR Marketers Marketing User-Generated 52