Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” When brands pander to this generation, that’s when they lose.”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Make refunds, exchanges and shipping as simple as possible.

Gen Z 121

Gen Z B2C Shipping Marketing 121

Hubspot Marketing

DECEMBER 8, 2023

According to 89% of marketing pros surveyed, generative AI generally improves the quality of their content. Of sales pros, 86% report that using generative AI to craft messages to prospects is effective. The impact: Better quality and more targeted content improves user experience. Long story short?

Customer 115

Customer Gen Z User-Generated Analytics 115

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Snap has once again seen rapid growth in revenue and Daily Active Users (DAUs) as we move into the latter half of this year. Just 4% expect it to decline.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

APRIL 6, 2023

The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times. Generate leads and revenue Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. One example is Domino’s Pizza’s Twitter.

User-Generated 79

User-Generated Marketing Marketers Gen Z 79