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50% of product searches start on Amazon

Search Engine Land

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

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Is Instagram Dying? [New Data]

Hubspot Marketing

But are these changes enough to cause users to jump ship? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. But the platform itself is far from over — and here's why: User growth Instagram has a massive user base, and it's still growing. billion users by 2025.

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Why Consumers Still Hesitate to Shop on Social Media Platforms [New Data]

Hubspot Marketing

How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. And when it comes to the products sold directly on social platforms, just 21% of social media users view them as high-quality.

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How to Monetize TikTok

Spiralytics

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. Set up your shipping template. This section includes your shipping rates and available delivery areas.

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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Social media users can stay on their social profiles, read about the product/service, and buy it — all of this without leaving the platform. Are they millennials or Gen Z? Because women make up 60% of all Pinterest users! So, first, decide what it’s gonna be for you and then move forward. What interests them?

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Referral marketing: What it is and how to use it successfully

Sprout Social

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Make refunds, exchanges and shipping as simple as possible.

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