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10 Best B2C Marketing Strategies for 2023 and Beyond

Exposure Ninja

Business-to-consumer marketing, more commonly known as B2C marketing , has been shaken up in the past year thanks to the AI boom we saw in the first half of 2023. Because of this, you might be left wondering what marketing strategies are best for B2C businesses.

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Reverse IP Lookup Tools Are Dead

Customers.ai

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Marketers and sales teams leverage reverse IP lookup tools to uncover the identities of companies visiting their websites for lead generation efforts. That ship has sailed.

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Referral marketing: What it is and how to use it successfully

Sprout Social

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Accepting referrals from other businesses in exchange for discounts or rewards is a great way to generate new leads.

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Congratulations to Our Adobe Digital Experience Partner of the Year Award Winners

Adobe Experience Cloud Blog

They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. Digital Experience Solution Partner of the Year. Corra : Americas (Commercial/Magento). Akeneo : EMEA.

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Google testing tools to provide more personalized shopping experiences

Martech

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. For instance, when users search for specific apparel like shoes, they’ll find the Style Recommendations section. Image generation.

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How to create and execute a buyer journey-based content strategy

Search Engine Land

The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Tools like Semrush or Ahrefs provide valuable insight into user search behavior but make it too easy to overlook the user needs your competitors aren’t meeting.

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Sampling Marketing — The Complete Guide

Hubspot Marketing

Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. You can then build a lasting connection with users that will keep them coming back. It’s long enough for users to see how the product can impact their bottom line. Sounds intriguing, right?