B2C Global Marketing Management Transform 
Digital Marketer
DECEMBER 19, 2022
The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. In analyzing these behaviors, marketers have found the greatest advantages in demographic targeting and customer engagement.
Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Twilio Segment Twilio Segment serves both B2B and B2C organizations. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91
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Litmus
OCTOBER 5, 2021
Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.
Set Up
NOVEMBER 21, 2023
Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. As we are learning more efficient and optimized ways of managing projects, those new best practices will stick!
Martech
DECEMBER 13, 2022
Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: What is digital transformation? A work management platform will help teams collaborate and carry out marketing-related projects.
Sprout Social
OCTOBER 23, 2018
It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. The good old marketing funnel. Our speakers did.
Martech
JANUARY 12, 2023
The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented. Dig deeper: What is digital asset management? Booksy also benefited internally from their digital asset upgrade.
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