Remove B2C Remove Key Performance Indicator Remove Millennials
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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider 5.

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How to Build a Content Strategy for Small Businesses

Scoop.it!

The fancy term here is KPIs, i.e., Key Performance Indicators. Read more about B2C content strategies here. The campaign helped a social cause but also created a socially responsible image for the brand, and 75% of millennials want to associate with such brands. KPIs measure how effective your strategy is.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. For B2C, it’s 22 percent.

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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

Why the growth, which could actually outpace B2C ecommerce? Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). When defining your key performance indicators (KPIs) for content marketing efforts, it’s different from answering the question of ROI.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. Set up tracking and analytics, closely monitor your key performance indicators (KPIs), and use that data to optimize your marketing strategy continually.

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