Remove B2C Remove Market Trends Remove Millennials
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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

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AI continues to aid marketers’ quest for authenticity: Report

Martech

Marketers fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpots new State of Marketing 2025 report. The report, based on a survey of 1,200 marketing leaders, predicts this will be a year of refining existing marketing trends.

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Influencer marketing trends across industries

Sprout Social

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand. Sprout’s data reflects this influencer marketing trend. Each sector has its strengths and challenges.

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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Using social media DMs for customer service is relatively new, but already used by 29% of marketers.

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Why we care about social media marketing: A guide for brands

Martech

Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both. For example, TikTok’s primary audience includes Gen Z and millennials, and it is suited to short, creative video content and building brand awareness.

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What is TikTok? Everything social media marketers need to know

Sprout Social

Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Our takeaway: If your brand is targeting Gen Z and younger millennials, TikTok is an essential addition to your marketing mix. Let us know in the comments.

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3 Cutting-Edge Content Marketing Trends From Top Luxury Brands

Contently B2C

In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. This is an excerpt from “The Marketer’s Guide to Luxury Content.” Virtual reality. uence future purchases.