Martech

OCTOBER 3, 2023

For executives, Citizens Bank might send them content written by an economist about an upcoming recession, or other market trends. “We have to think about our budget — around being in all different channels, and doing a lot more than just offering a product,” said Dillon.

Transform 111

Transform Customer Education Management 111

Martech

OCTOBER 3, 2023

For executives, Citizens Bank might send them content written by an economist about an upcoming recession, or other market trends. “We have to think about our budget — around being in all different channels, and doing a lot more than just offering a product,” said Dillon.

Transform 95

Transform Customer Education Management 95

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. On the Savvy B2B Marketing Blog, C. for B2B marketers.

B2C 96

B2C Marketing Mix Social Media Marketing Market Trends 96

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 123

Market Trends Email Marketing CMO Marketing 123

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. Branded social media DM tactics are growing. Which Marketing Trends Will Grow in 2023?

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

JANUARY 27, 2020

While TikTok marketing can be extremely powerful when executed strategically, it may not be the right move for every brand. Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Will you be using TikTok for marketing any time soon?

Social Media Marketing 133

Social Media Marketing Gen Z User-Generated Marketing 133

AWeber

DECEMBER 19, 2022

2022 was a good year for email, what with all the disruptions on social media platforms, the rise of AI-generated content, and ongoing improvements in email technologies like AMP for email. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media.

Market Trends 69

Market Trends Email Marketing CMO Marketing 69

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Influencer marketing is the most effective trend that director+ marketers companies leverage.

Inbound Marketing 118

Inbound Marketing Influencer Marketing Social Media Marketing B2C 118

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. B2B Marketing EXPO – London. Content Marketing Summit.

Marketing 22

Marketing Marketers eCommerce Social Media Marketing 22

Rock Content

MARCH 4, 2020

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Social media marketing. How B2B and B2C companies can use Digital Marketing strategies.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

SMA Marketing

DECEMBER 18, 2023

Armed with data that takes a deep dive into what’s working and what isn’t, along with trends in search engine optimization and social platforms, we help shape business goals and map out how to achieve them. Sources: CMI and IAB ) What is a Content Marketer? Creative Content marketers should be able to think outside the box.

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Let’s say you run a marketing agency. Source: Michaletz Zwief. Source: McKinsey & Company.

Content Marketing 144

Content Marketing eBook Marketing Marketers 144

Adobe Experience Cloud Blog

JULY 12, 2012

Rick Short (Indium), Todd Sierer (Edmund Optics), and Gary Spangler (DuPont) gathered to discuss best practices in B2B social media. If you think that social media is only for B2C organizations, or that your customers are not using social media, think again.

Inbound Marketing 93

Inbound Marketing User-Generated B2C Marketing 93

SocialPilot

JANUARY 16, 2024

Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Let’s dive in!

Gen Z 113

Gen Z User-Generated Millennials Advertising 113