Hubspot Marketing

JUNE 17, 2025

While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. B2C businesses are no doubt feeling the pinch. And it’s not just consumers — businesses, too, are monitoring budgets and seeking better deals.

Branding 70

Branding Price CRM Marketers 70

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Social media should be an essential part of your marketing mix.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Sprout Social

JANUARY 27, 2020

Since it’s best for reaching a Gen Z audience , B2C brands that are targeting older generations should take caution before deciding to use the platform. Our takeaway: If your brand is targeting Gen Z and younger millennials, TikTok is an essential addition to your marketing mix. Let us know in the comments.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketers 145

Hootsuite

DECEMBER 10, 2019

Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. The right balance of these activities depends on whether you’re marketing to consumers or to other businesses. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145