Content Marketing Institute

JANUARY 31, 2018

But, despite its strong growth, plethora of marketing benefits, and tremendous creative potential, marketers have been slow to incorporate this format into their content marketing mix: According to CMI’s 2018 Benchmarks, Budgets, and Trends research , only 17% of B2B and 13% of B2C brands leverage podcasts.

Branding 105

Branding B2C Logistics Content Marketing 105

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

Hootsuite

DECEMBER 10, 2019

Citadel used traditional public social feeds to promote the tournament and create excitement. That strategy should define your brand and promote customer happiness. The right balance of these activities depends on whether you’re marketing to consumers or to other businesses. Why We Compete at The Data Open.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Adobe Experience Cloud Blog

MAY 23, 2010

VP of Industry Marketing for Xerox Global, Laura Ramos , discusses how B2B organizations can leverage social media to build better relationships with customers and prospects on the B2B Online Marketing Blog. Ramos also offers insight on how B2B social media differs from B2C social media. . for B2B marketers.

B2C 96

B2C Marketing Mix Social Media Marketing Market Trends 96

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing 71

Telemarketing B2C Inbound Marketing Customer loyalty 71

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

Telemarketing 68

Telemarketing B2C Inbound Marketing Customer loyalty 68

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

JUNE 3, 2010

Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. From numbers 4-6, I would add: Create, Optimize, Promote. Wash, Rinse, Repeat.

Content Marketing 76

Content Marketing Telemarketing Inbound Marketing Customer loyalty 76

Martech

MARCH 11, 2024

Optimize marketing mix: Use the insights gained from multi-touch attribution to optimize your marketing mix. Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Branding 90

Branding Key Performance Indicator Customer Journey Marketing Mix 90

Marketing Insider Group

JUNE 30, 2020

Content marketing can give B2B companies a truckload of options to keep their audience engaged. Top Priorities & Unique Challenges for B2B Content Marketing. Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. Have someone else promote your content.

Whitepaper 143

Whitepaper Content Marketing eBook User-Generated 143

Marketing Insider Group

JANUARY 26, 2021

For marketers who have established a strong social media presence for their company, social media advertising is an excellent tactic. LinkedIn is the most beneficial for B2B marketers thanks to its extensive retargeting features, while Facebook suits B2C marketers. Content marketing. PR & Social Media.

Thought Leadership 126

Thought Leadership Traditional Marketing PR B2C 126

Sprout Social

JANUARY 27, 2020

That’s exactly what Chipotle did to promote their brand on TikTok. So if you’re going to promote your brand on the platform, work with them to amplify your efforts. For Universal Pictures , TikTok influencers played a major role in the promotion of their movie, “The House with a Clock in its Walls”. Let us know in the comments.

Social Media Marketing 133

Social Media Marketing Gen Z User-Generated Marketing 133

Marketing Insider Group

JULY 29, 2010

His post mentions the need to strike a delicate balance between personal and company brand promotion citing the same inextricable link between employee and company success. Finally, here are a few basic B2B Marketing Insider tips to get you started advancing your personal brand and social media presence.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75