The B2B case for retention marketing: 7 key tactics
Martech
MARCH 1, 2024
Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars.
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