The Marketing Journal

MARCH 13, 2025

For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage. Introduced by E.

Price 91

Price Promotion Non-Profit Place 91

Markinblog

JUNE 17, 2021

88% of marketers say that they use more than one martech tool on a regular basis — including single-vendor suite users. 76% of marketers who use marketing automation reportedly saw a positive ROI within a year. 77% of marketers report an increase in conversion due to automation. Marketing automation drives a 14.5%

Non-Profit 52

Non-Profit CRM Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hubspot Marketing

JUNE 26, 2018

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Product Marketing: Promote your products and services. Getting Started with Email Marketing. Email Marketing for SMBs. It’s something in between.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

The Marketing Journal

MAY 12, 2025

In an age of accelerating innovation, the question of whether technology serves the Common Good is more urgent than ever.

Non-Profit 52

Non-Profit Market Research Retail Product Marketing 52