Hootsuite

APRIL 29, 2020

EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday to Wednesday, 12 p.m. EST. For B2C brands, post Monday or Wednesday, 7:45 a.m., Non-profit: Tuesday, 10 a.m. Non-retail E-commerce: Thursday, 4 p.m. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. 10:45 a.m.,

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Sprout Social

APRIL 9, 2020

Different industries have different challenges, and this week we’re sharing examples of how brands in the B2B, B2C, non-profit and higher education spaces have used social to keep their customers and audiences aware, supported and engaged as we all ride this out together. March of Dimes.

Non-Profit 134

Non-Profit Health B2C Branding 134

Martech

OCTOBER 14, 2022

CMOs are responsible for creating and managing a profitable growth strategy. PayScale points out that CMOs today earn $89,000 to $273,000 per year, a not inconsequential amount for startups and SMBs that need to maximize profitability to focus on growth and agility. Are your brand’s storyteller. Growth driver. The average is $175,000.

CMO 127

CMO Non-Profit Transform Advertising 127

Ariyh

DECEMBER 5, 2022

✋ Limitations This research focused on mid-priced, for-profit companies. It’s unclear if this effect still holds for non-profits or for extremely cheap or expensive brands. smartphone, complex IT systems, healthtech, AI content generator), emphasize and tell people that your company is big. Want your brand here?

Non-Profit 52

Non-Profit Real Estate Price Copywriting 52

Rock Content

MAY 26, 2020

As an example, US spending on search adverts, often viewed as recession-proof, is falling between 9% and 15% in H1 2020 due to business closures and Amazon’s decision to suspend shipment of all non-essential products. Offline content is declining too, due to the nature of the crisis; so are events, meetings, and large gatherings.

Non-Profit 84

Non-Profit PR B2C Promotion 84

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Microsoft caters to both B2C and B2B SaaS industries, providing software such as Microsoft Azure and Microsoft 365. billion by 2028. billion in 2024.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Sprout Social

APRIL 15, 2020

Sprout rounded up examples and lessons from brands in the B2B, B2C, non-profit and higher education spaces that are doing this particularly well. Some brands, however, have adjusted and adapted, easing feelings of panic with thoughtful social content and business strategies.

Retail 142

Retail Non-Profit Promotion Finance 142

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base?

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. One of the most overlooked sources of leads for any business is the pool of non-competing businesses that serve the same target market. List of key sales, revenue, and profit projections. Believe in your online presence. Build strategic partnerships.

Non-Profit 62

Non-Profit Customer loyalty B2C Marketing 62

Bannerflow

JULY 30, 2020

Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Note: A good measure of non-digital campaigns KPIs for creativity would be a combination of ad-recall, ad-liking and campaign efficiency. Yet, how to achieve that perfect ROI? Data-driven sales with IKEA.

Shoppers 98

Shoppers Non-Profit Marketing Marketers 98

Rock Content

APRIL 21, 2020

It can be buying a product, using a service or even a non-commercial relationship such as consuming content or getting in contact to solve a doubt or an issue. Being able to correctly position efforts and investments will give managers a better vision of how the team is performing and impacting the profits.

Customer 52

Customer Non-Profit Customer loyalty Price 52

Duct Tape Marketing

JANUARY 14, 2020

He is an innovation and marketing expert and the founder of the Non-Obvious Company which has spawned a number of books under that title, including the one we’re going to talk about today. Non-Obvious Megatrends: How to See What Others Miss and Predict the Future. Beautiful themes, just really fast profitable way to go.

Non-Profit 39

Non-Profit Education B2C Place 39

Litmus

SEPTEMBER 23, 2019

While B2C brands often struggle with fake names and data—that’s people who only sign up to your emails to get that great discount you’re offering for a newsletter signup, for example—folks who sign up for B2B tools and services often provide more reliable data. Level of non-profit donation. Preferred restaurant location.

Non-Profit 46

Non-Profit B2C Analytics Promotion 46

Scoop.it!

MARCH 14, 2023

No wonder 86% of B2C marketers believe content marketing is a key strategy. In this article, we’ll discuss these principles and share eight tried-and-true tips you can implement in your B2C content marketing strategy. But, most of all, the role of B2C content is to inform and educate potential customers. Source: Warby Parker 3.

B2C 90

B2C Content Marketing Marketing Marketers 90

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. Taylor later obtained an MBA to gain a stronger business foundation to effectively manage marketing campaigns for non-profits.

Non-Profit 118

Non-Profit Health Finance Social Media Marketing 118

Duct Tape Marketing

APRIL 28, 2015

No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. Spend some time making sure you’ve claimed listing in places like your local chamber, non-profit boards and alumni directories. The more you can acquire local links the better.

Real Estate 77

Real Estate Non-Profit B2C Energy 77

Pam Didner

JANUARY 1, 2021

Conference centers and hotels will require higher, potentially non-refundable deposits. You’ll receive the most disruptive digital, eCommerce and omnichannel content, and walk away with actionable insights to grow your profits, faster. Higher Venue Deposits. Choose wisely. Speaker Competition Will Heat Up. B2B Summit North America.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Exposure Ninja

AUGUST 18, 2022

87% of B2C marketers use email automation as part of their wider email marketing strategy. We recommend resending to non-openers later in the day to get further engagement from an email they missed in the morning. Email marketing suits all customers. Send Day and Time. Why Email Automation? Let’s recap.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Ariyh

JULY 10, 2023

But how does this technique impact revenue, and most importantly - profits? To maximize profits, target the subscription to occasional buyers and those who buy a wide variety of products (e.g. Initially, the subscription won’t boost profitability, as customers break down their purchases into smaller orders.

Shipping 40

Shipping Non-Profit Retail B2C 40

Litmus

SEPTEMBER 14, 2022

Email newsletters are a highly popular tactic used by B2B and B2C marketers across verticals, including news outlets, non-profits, agencies, independent thought leaders, and more. B2C newsletter examples. B2C Newsletter Examples. As popular as they are, they’re tough to do right. B2B newsletter examples.

Gen Z 83

Gen Z B2C Non-Profit eCommerce 83

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . Stryde — Best for B2C and eCommerce businesses. Paid advertising offers a 200% ROI.

Non-Profit 144

Non-Profit eCommerce B2C Advertising 144

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Rock Content

AUGUST 15, 2023

Years ago, mostly government entities, non-profit organizations, and similar establishments used whitepapers to explore public opinion on policy changes and similar factors before enacting them. While B2C thrives with shorter content, B2B audiences usually accepts log-form content better.

Whitepaper 56

Whitepaper B2C Non-Profit SEO 56

Adobe Experience Cloud Blog

MARCH 5, 2021

The Mastermind: recognizing a company that has delivered a unified commerce experience across B2B and B2C channels, spanning online and physical stores, multiple warehouses, drop shippers, marketplaces, partners, or vendors to enable customers to buy and fulfill anytime, anywhere. Westpac reinvented their approach to personalization.

Transform 115

Transform Customer Journey Thought Leadership B2C 115

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? We’re all inundated with content from B2B and B2C brands. And that social segment is key. Get the template now!

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Animalz blog

OCTOBER 4, 2022

A horizontal SaaS company is vertical-agnostic, offering a product that can find use in a range of different verticals—like Airtable, selling into in-house marketing teams, non-profit events teams, and even directly to consumers. There are unique challenges for horizontal SaaS companies to overcome: 1. Closest to the money.

Non-Profit 64

Non-Profit User-Generated B2C Product 64

CXL

NOVEMBER 22, 2022

Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic from non-paid results on search engines. Build future content around the most popular non-branded terms. Look closer at this traffic to understand your partnerships.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Marketing Insider Group

SEPTEMBER 19, 2023

B2B and B2C businesses need to post at least 11 blogs monthly for significant traffic increases, highlighting the demand for consistent content. According to our research, B2B and B2C businesses need to post at least 11 blogs per month to see a significant increase in traffic. But sometimes, we find ourselves stretched too thin.

Content Marketing 104

Content Marketing Non-Profit B2C Marketing 104

Adobe Experience Cloud Blog

MARCH 5, 2021

The Mastermind: recognizing a company that has delivered a unified commerce experience across B2B and B2C channels, spanning online and physical stores, multiple warehouses, drop shippers, marketplaces, partners, or vendors to enable customers to buy and fulfill anytime, anywhere. Westpac reinvented their approach to personalization.

Transform 66

Transform Customer Journey Thought Leadership B2C 66

Marketing Insider Group

JANUARY 10, 2022

I haven’t traveled overseas in a few years, so I only included one non-US event this year. The MarTech Conference gives you the opportunity to discover dozens of timesaving, profit-boosting tools and technologies while exploring the tactics and strategies you need to effectively leverage them. Registration is free!

Non-Profit 120

Non-Profit Marketing Marketers SEO 120

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits.

Non-Profit 88

Non-Profit CMO Affiliate Marketing B2C 88

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. And if you think influencer marketing is only for B2C, think again.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. And if you think influencer marketing is only for B2C, think again.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Exposure Ninja

JUNE 29, 2023

You may have fallen victim to this yourself if you’ve ordered something that was marketed to you as eco-friendly and it arrived covered in non-recyclable plastic. Candy Kittens (B2C) Candy Kittens is a gourmet sweet company who have been B Corp certified since October 2023 and score highly in the environmental category.

Food 52

Food Health Marketing Marketers 52

Marketing Insider Group

OCTOBER 16, 2021

A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. However, it’s still critical to demonstrate how marketing investment drives profitable business growth. When it comes to speaking to directors and other non-marketing co-workers, remember that they don’t speak your language.

Customer 100

Customer CMO Customer Journey Non-Profit 100