Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Want to leverage influencer marketing but don't know where to start?

Thought Leadership 105

Thought Leadership Marketing Marketers Influencer Marketing 105

Martech

MARCH 14, 2024

This type of uncertainty isn’t just a B2C problem. This human element of thought leadership is precisely what’s missing from much of the AI-driven content out there. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Customer 110

Customer Transform Thought Leadership Law 110

Adobe Experience Cloud Blog

AUGUST 27, 2018

From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of personalization attached to it. With one-to-one personalization , marketers are creating and executing highly customized programs for individual target accounts. Image by ITSMA.

Direct Mail 98

Direct Mail Thought Leadership B2C eBook 98

Customers.ai

JANUARY 26, 2024

Website / URL * Grade my website Conversion Rate Optimization (CRO) Software Next, we’re going to cover some B2B marketing tools that are great for CRO. Capitalizing on your website traffic is extremely important due to the increased difficulty to convert and/or capture contact details on a B2B website as opposed to a B2C website.

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

Digital Marketing 83

Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Adobe Experience Cloud Blog

OCTOBER 28, 2015

Be careful what you wish for… I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are. So, here it is—4 things that online dating has taught me about personalized marketing : 1. And if not, at least it will provide some entertainment.

Personalized Marketing 134

Personalized Marketing Thought Leadership B2C Marketing 134

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers.

B2C 117

B2C Whitepaper Marketing Marketers 117