Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. Source: Grammarly Email Marketing Campaign 2. Source: Warby Parker 3.

B2C 90

B2C Content Marketing Marketing Marketers 90

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Contently B2C

NOVEMBER 10, 2016

Peloton, which now has 20 national retail stores, currently streams 12 hours of content every day from its Chelsea cycling and production studio. “We’re trying to be creative with new forms of media that fall somewhere between earned media and more traditional marketing,” Foley said.

Energy 59

Energy Retail Traditional Marketing Branding 59

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing 77

Content Marketing Manufacturing Inbound Marketing Telemarketing 77

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Martech

JUNE 8, 2022

B2C and B2B brands, plus early adopters of virtual reality, augmented reality and cryptocurrencies, are seeing massive potential and are experimenting with extended reality technologies that already exist.”. Though it’s still early stages, the metaverse has the potential to disrupt traditional marketing channels. Why we care.

B2C 125

B2C Marketing Marketers Retail 125

Neil Patel

MARCH 3, 2021

Traditional, physical retailers are great at customer service. Livestream shopping effectively combines the two, putting digital retailers in front of a vast online audience while still allowing them to respond to customers on a one-on-one level. She sells her line of makeup products via the talkshoplive platform.

Shoppers 135

Shoppers Retail User-Generated Promotion 135

Litmus

OCTOBER 29, 2020

I’ve been in marketing for almost 20 years now. So, I started out in traditional marketing doing not so much offline, but mostly print and direct mail. Is it mostly on the retail side or are you doing a lot of B2B? So, we’ve had a fair amount of work in retail. Jason Witt: Yeah, for sure.

Retail 58

Retail Email Marketing Direct Mail Management 58

Adobe Experience Cloud Blog

JUNE 24, 2013

Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. For example, say you are a retailer of fashionable shoes. According to IBM, we now create 2.5 Buyers today are more empowered. Free shipping!

Fashion 134

Fashion Marketing Marketers Analytics 134

Sprout Social

OCTOBER 17, 2016

However, even B2C companies can get value from LinkedIn depending on your target audience. Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Increased Facebook clicks 8.5 times with a boosted post campaign.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111