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Teaching writers when and how to use generative AI to create helpful content

Search Engine Land

Its 650-word draft included: January : “Fahkin’ Cold & Flippin’ Awesome.” May : “Bloomin’ Beautiful & College Town Charm.” This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. February : “Love is in the Air (and the Chowda).” March : “St.

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22 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching

Hubspot Marketing

Cut to 2023, and 53% of marketers are increasing their TikTok investments ( HubSpot Blog Research ). In the case of Japanese beer brand Asahi , their video ad coincided with a seasonal event, "Dry January." As challenging as "Cost of Beauty" is to watch, we need open discussions about the ad’s themes.

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The 16 best A/B testing tools and software alternatives to Google Optimize

Unbounce

It’s like having a bunch of tiny focus groups whispering sweet, data-driven insights in your ear. More blog posts by Paul Park Google Optimize was a popular tool for A/B testing that many marketers relied on—until September 2023, when it rode off into the digital sunset. TABLE OF CONTENTS What is an A/B testing tool?

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14 online course landing page examples that get an A+

Unbounce

Updated on January 11, 2024. 36 min read It’s 2023, and the education system is continuing to evolve worldwide. More blog posts by Laura Kerridge Whether your course is a free lead magnet designed to introduce users to your brand or your main product, a landing page is an essential part of your marketing toolkit.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. Content upgrades are additional resources, such as an ebook, within a blog post. Image Source: Away Need help showcasing this content?

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Your Social Media Content Calendar for Every Official (and Non-Official) Holiday of 2023

Buffer Marketing

We hope this list helps you flesh out your social media calendar for 2023. January January 1: New Year’s Day January 4: National Trivia Day January 17: Martin Luther King, Jr. January National Mentoring Month (U.S) January 10: National Clean Your Desk Day Office tours are always fun!

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Andi Search adds Generated Content feature

Search Engine Land

At Search Engine Land, we are committed to providing our readers with the most up-to-date information and insights on digital marketing, advertising technology, and the martech landscape. Next, I tried to draft a blog post about the top 10 restaurants in Austin. But it’s a solid starting point.