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How to Create an Effective Interlinking Strategy

Internet Marketing Ninjas

Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are discussing how to create an effective interlinking strategy to make sure all the important parts and sections of your site are accessible by Google. Internal linking is one of the most effective aspects of search engine optimization.

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Why Some Content Goes Viral (And Some Fails to) with Rand Fishkin

Internet Marketing Ninjas

To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro , founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Viral content marketing is often unpredictable.

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What Has Changed in SEO? with Barry Schwartz

Internet Marketing Ninjas

Jim Boykin, Founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about the evolution of SEO and some common SEO myths. Barry blogs on SEO over at Search Engine Roundtable and Search Engine Land. How has SEO changed over the years?

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The Complexity of Measuring SEO Strategy

Internet Marketing Ninjas

Duane is an author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. If you had thin content for five years and then one day you decide that you need depth and authority. The post The Complexity of Measuring SEO Strategy appeared first on Internet Marketing Ninjas Blog.

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How to Come up with Content that Goes Viral? – with Rand Fishkin

Internet Marketing Ninjas

To discuss viral content, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro , founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Viral can mean very different things to marketers and businesses.

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Product-Driven SEO: What Most SEOs Are Missing Out These Days with Rand Fishkin

Internet Marketing Ninjas

To discuss SEO, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Rand Fishkin, Co-founder SparkToro , founder and former CEO of Moz and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. But what are most SEO strategies missing?

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This day in search marketing history: February 5

Search Engine Land

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Read all about it in Moz upgrades controversial ‘domain authority’ metric. To be clear, Google does not use Domain Authority to determine ranking. ” Curious about what changed?