blog categories propensity-predictions 
Martech
SEPTEMBER 29, 2023
I’ve organized these by category: Data, campaigns, sales and strategy. One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Widely used by publishers and event organizers, it will work well in tech and industrial categories.
Hubspot Marketing
JUNE 2, 2020
In general, companies may have the same, or similar, categories for their buyer personas (e.g. You may need to do multiple interviews in each category of interviewees (customers, prospects, people who don't know your company). What publications or blogs do you read? How can buyer personas be used in marketing?
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Adobe Experience Cloud Blog
JUNE 13, 2017
Lifestyle Characteristics— These data points take it a step further and allow you to assess details like what type of car they drive, if they are new parents, or their urbanicity category. The post B2C Marketing: What No One is Talking About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Hubspot Marketing
APRIL 1, 2018
Source: Burning Through Journey Blog. Source: BuildingPharmaBrands blog. If people tell you there isn’t room for a product, create your own category so you can quickly become the leader. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase.
Adobe Experience Cloud Blog
JUNE 2, 2016
But to recap, marketing automation is a category of technology that enables organizations to easily reach their buyers on multiple channels and automate repetitive, time-consuming tasks. Let’s take a look at SiriusDecisions’ seven predictions for the future of marketing automation. Prediction #4: Marketing Clouds Are Challenging.
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