Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. This approach is designed to improve targeted ads to help advertisers reach your best audiences.

Advertising 125

Advertising Advertisers Product Product Marketing 125

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. billion in 2024. billion in 2024.

Shoppers 80

Shoppers Customer loyalty Advertising Advertisers 80

Search Engine Land

OCTOBER 31, 2022

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. The Ads Data Hub for Marketers is a way for advertisers to analyze their data, get access to insights, and be better informed when they buy media. Publisher Advertiser Identity Reconciliation.

User-Generated 94

User-Generated Advertising Advertisers Marketing 94

Search Engine Land

MAY 19, 2023

It remains to be seen whether a non-skippable 30-second format provides a good advertising ROI. YouTube explained in a blog post : “We know that running longer-form creative on the big screen aligns with your objectives, and allows for richer storytelling. YouTube was the most popular U.S. What YouTube said.

Advertising 103

Advertising Advertisers 103

Martech

MARCH 28, 2024

Seedtag’s Contextual TV is an AI-driven advertising solution for connected TV (CTV) that aims to enhance ad strategies and campaigns with privacy compliance and effective targeting. It contains several dozen AI assistants that help marketers draft a wide array of marketing materials, from blog posts to marketing plans and beyond.

Customer Acquisition 59

Customer Acquisition Analytics Price Advertising 59

SmartBrief - Marketing

AUGUST 24, 2023

In June, Walmart announced the broadening of its in-store advertising formats by reviving its on-location samplin g programs, and using new tactics like “connected” demonstrations that are paired with QR codes to bridge offline and online traffic.

Retail 52

Retail Transform Shoppers Gen Z 52

Bannerflow

JANUARY 12, 2023

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? Programmatic ads are the go-to advertising strategy for many brands. Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. throughout 2022.

Non-Profit 52

Non-Profit Transform Advertising Advertisers 52