Remove blog how-consumers-find-content-online-today-vs-2-years-ago
article thumbnail

What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Hubspot Marketing

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 114
article thumbnail

The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Back to contents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

It took years to solve these problems. NPS is a metric that measures customer satisfaction and loyalty based on how likely customers would recommend a company's products or services. A few years ago, Curve partnered with wearable smart technology brands like Twinn , Tap 2, and Tapster. That’s what Wise did.

Marketing 107
article thumbnail

10 Marketing Agency Trends You Should Know About in 2024

Customers.ai

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. For years we’ve been talking about the removal of third-party cookies from major tech platforms.

article thumbnail

9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond

Hubspot Marketing

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Source: &Open.

article thumbnail

Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Trading apps are abundant today. That’s important because 29.3

Transform 110
article thumbnail

Inbound Marketing Vs. Outbound Marketing

Neil Patel

Did you find this article after doing some research? Was this content piece forced on a feed you were scrolling via some form of paid advertising? That is, those who go out of their way to find your product or service when they need it. This approach has been in existence since 2006 , about 15 years ago.