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Teaching writers when and how to use generative AI to create helpful content

Search Engine Land

March : “St. May : “Bloomin’ Beautiful & College Town Charm.” This can help content creators overcome writer’s block and explore different angles for articles, blog posts, or stories. This can identify relevant sources, suggest interesting topics and generate strategic insights, saving writers research time.

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To Niche or Not To Niche: Guidance from Creators on Picking A Lane

Buffer Marketing

And then I post beauty stuff. Add valuable insights in others’ replies. — Amanda Natividad (@amandanat) March 15, 2023 Niching down can also make it easier to create content. For example, Tom Frank of College Info Geek started his blog as a response to the lack of personal and relatable content for students.

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From pixels to profits: How to sell digital products online

Unbounce

Updated on March 12, 2024. In this blog post, we’ll unpack the secrets to getting your digital product online and into the hands (or ears, or brains) of your customers. More blog posts by Paul Park What are digital products? The beauty of digital products lies in their boundlessness. Sound like a fantasy?

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The 16 best A/B testing tools and software alternatives to Google Optimize

Unbounce

Updated on March 5, 2024. It’s like having a bunch of tiny focus groups whispering sweet, data-driven insights in your ear. More blog posts by Paul Park Google Optimize was a popular tool for A/B testing that many marketers relied on—until September 2023, when it rode off into the digital sunset.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Instead, it highlights the collaborative potential of humans and AI. Pro Tip: Regularly review AI-generated reports on ad performance.

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14 online course landing page examples that get an A+

Unbounce

36 min read It’s 2023, and the education system is continuing to evolve worldwide. More blog posts by Laura Kerridge Whether your course is a free lead magnet designed to introduce users to your brand or your main product, a landing page is an essential part of your marketing toolkit. Updated on January 11, 2024.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. Sales growth across most retail categories is now flatlining, with some such as health and beauty declining by 29.2% year-on-year. billion over the course of the year.