Content Marketing Institute

MAY 1, 2018

Use keywords based on target audience’s search intent. According to Practical Ecommerce, there are four types of search intent – navigational, informational, investigational, and transactional. Navigational intent – Searchers seek a specific company or website. Transactional intent – Searchers are ready to buy.

Price 109

Price eCommerce Content Marketing Branding 109

Content Marketing Institute

JULY 23, 2018

If you only optimize your website to get views, you’re in trouble. You must optimize for audio too if your brand wants to keep up with the growth in voice-activated searches. Voice searchers also are more likely to ask questions (again, more conversational inquiries). How to optimize for voice search. Optimize for speed.

SEO 89

SEO Place Content Marketing Branding 89

Orbit Media Studios

JULY 27, 2022

Don’t just optimize content with the hope of rankings and traffic. Think about the experience of the searcher. Old way: Optimize your content to rank and get clicks from search engines. New way: Optimize the searchers’ experience to maximize your visibility. It explains how to share access to GA.

SEO 96

SEO PR Manufacturing Analytics 96

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. Those results pages appear as a result of search engine optimization (SEO).

Copywriting 144

Copywriting SEO User-Generated Branding 144

Moz

DECEMBER 3, 2018

A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. Known original keyword targets for each blog (rather than guessing). Similar content writing techniques for targeting specific keywords for each blog. So what exactly have you done here?

SEO 56

SEO Content Marketing Digital Marketing Place 56

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. Did you find the content on the page helpful?

Transform 71

Transform Education eBook SEO 71

Moz

OCTOBER 25, 2019

We asked our incredibly patient, phenomenally smart attendees to submit their questions via email and promised to answer them in an upcoming blog post. Print it off, tape it to your office wall, and keep featured snippets top-of-mind as you create and optimize your site content. The next best thing to a live webinar Q&A?

SEO 49

SEO Branding Digital Marketing Marketing 49

Search Engine Land

JANUARY 16, 2023

Blog posts are quite possibly the most common content type that exists. Which blogs gave you useful information? Ultimately, writing a blog post should accomplish that for your business (or your client’s business). Ultimately, writing a blog post should accomplish that for your business (or your client’s business).

SEO 100

SEO Copywriting Place Branding 100

Marketing Insider Group

SEPTEMBER 14, 2023

Optimize the conversion paths for any new visitors Distribute your content to all the channels your audience uses. Everyone knows they need content. That’s not the problem. In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109

Backlinko

MARCH 24, 2023

Google’s ranking metrics are designed to sort out billions of web pages to meet search intent by offering the most relevant and useful results within the shortest time possible. That’s because you can optimize your page in about 2 minutes. Question is: How do you optimize your site around your target keywords?

SEO 91

SEO Inbound Marketing Analytics User-Generated 91