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Reaching Baby Boomers with Email Marketing

Vertical Response

Reaching Baby Boomers with Email Marketing. Are you looking to reach out to Baby Boomers through email marketing? You’re in luck – email marketing is one of the most effective ways to engage this demographic. Why Focus on Baby Boomers?

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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

Hubspot Marketing

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

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Marketing Trends We’re Watching in 2024

Lynton Web

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. Did you miss opportunities because you were focused on trying to reach the wrong audience? Did you miss opportunities because you were focused on trying to reach the wrong audience? AI will be big this year.

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Got Press? 20 Things To Do After You Win Media Coverage

Orbit Media Studios

There you are in the press or on someone’s blog. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. By Andy Crestodina Congratulations!

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Marketing to Millennials [Infographic]

Rock Content

Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists.

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Adobe Experience Cloud Blog

At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. For this growing number of users, the mobile internet is the internet, and mobile is the only way marketers are going to reach them online. Marketers have been trying hard to keep pace with these changes.

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Social Media Marketing: The Ultimate Guide

Hubspot Marketing

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? And how do you actually build a social media marketing strategy that’ll work for your specific type of business?