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An SEO guide to optimizing your Google Publisher Center account

Search Engine Land

Not “BrandName Blog” or “BrandName Magazine.” But if you don’t use the official brand name, Google may have difficulty connecting the two. The canonical domain has a verified primary URL and syndication partner relationships with additional URLs. Otherwise, I’d steer clear of these three labels. The parent organization.

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How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot Marketing

Is it a blogging platform? This makes it a solid choice for anyone who wants to start blogging. As former HubSpot Senior Content Strategist Erik Devaney says, "It's minimalistic, featuring lots of white space and limited formatting options. As a member of the Partner Program, you can put stories behind a paywall to earn income.

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A Marketer’s Guide to Google Analytics 4

Set Up

Getting More From Your Data Guest Blog by Three Five Two This blog is written by Sarah Woodward , the EVP of Growth at Three Five Two. Some of the new features of GA4 include enhanced tracking, predictive analytics, deeper integration with Google Ads, and greater privacy controls.

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Recapping Instagram Summit: Day One

Many Chat

Learn the hybrid approach to selling on Instagram, the omnichannel advantage to increase conversions, and discover five simple strategies to supercharge your growth. He covered the basics of Instagram DM Automation by ManyChat and shared an insider’s view of its features, such as Conversation Starters and the Story Mention trigger.

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What You Can Learn from Real-Life Marketing Examples

Exposure Ninja

The above tongue-in-cheek print ad from KFC was featured in newspapers and as a poster. Instead of paying for an ad slot, companies pay for their product to be featured in a TV show or film. In the clip below, from Transformers 4, we can see audio company Beats, beverage company Bud Light and tyre company Goodyear all featured.

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How to Run Google Ads: A Guide to Setting Up Your First Campaign

Hubspot Marketing

As the former head of marketing at two different tech companies, I can tell you firsthand: You can optimize your content for search engines all day, but sometimes, pay-per-click advertising — or PPC — is the way to go. For example, imagine you work for an organization that sells two products.

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Buffer vs. Sprout Social: Find the Best Social Media Management Tool for Your Profiles

Buffer Marketing

In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 7 questions to ask when comparing Buffer and Sprout Social 1. Is there a free plan?