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A Strategic Guide to Building Modern Media Plans That Perform

Set Up

Media is about delivering results that are meaningful. That’s why we’ve brought together three powerful blogs filled with insights from industry experts at the top of their media game to help you rethink your media planning, simplify execution, and activate smarter strategies that drive growth.

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Should Marketers Optimize for Bing? [Data + Expert Tips]

Hubspot Marketing

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Cultivate a Social Media Following 7. With over a billion monthly users, Bing captures a noteworthy share of the search market. Prioritize Exact Keyword Matches 2.

SEO
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The future of digital advertising: the trends you need to know | 2020

Bannerflow

In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. 73% say they dislike repetitive messaging, and another 42% say the ads they see on digital media are irrelevant. The onus now is on consent.

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De-Risking Your Recession Sales Strategy: 5 Tips to Increase Sales During Recession

verse.ai

In the current economic climate of inflation, possible recession, and consumer hesitancy, sales and marketing teams want to eliminate risks and shift into protection mode. How can sales and marketing teams mitigate potential risks in an inflationary environment and grow ROI?

CRM
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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.

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The future of digital advertising: the trends you need to know | 2020

Bannerflow

In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. 73% say they dislike repetitive messaging, and another 42% say the ads they see on digital media are irrelevant. The onus now is on consent.

article thumbnail

Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

With third-party cookies becoming less reliable due to consent issues and evolving privacy regulations, it’s time to rethink how you approach your email customer journey. As 30% of brands increase their email marketing spend, leveraging your first-party data is key to building smarter, personalized campaigns.