Econsultancy

DECEMBER 6, 2021

These latest spending figures sit well above the rate of investment seen before the pandemic in 2019. In the third quarter of 2019, spend by advertisers reached nearly $600 million in total, before rising to over $700 million in the same quarter of 2020 and even further to almost $1 billion in 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Marketing Insider Group

MAY 11, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Because it’s a tool they can use for growth. Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. What Is Content Marketing Really? Content marketing is not the same thing as content.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Rock Content

AUGUST 25, 2020

As the story goes, it was just over 100 years ago that Henry Ford announced at a company meeting that his customers could buy any color car they wanted, as long as it was black. Leaving aside the veracity of this anecdote, we can say that the way we understand and deal with consumers has completely changed since that time. Pure customization!

Transform 95

Transform User-Generated Whitepaper Law 95

Bannerflow

MAY 10, 2019

Yet, some marketers are failing to realise the potential of this data (as well as other sources of data). Producing display advertising that is data-driven is essential for today’s marketer. And the trick to making high performing campaigns is to use this data to inform the creative process. Using heatmaps to aid the design process.

Advertising 51

Advertising Advertisers Transform Management 51

Unbounce

NOVEMBER 2, 2023

More blog posts by Garrett Hughes In “AI on Trial,” hosts Pete Housley and James Thomson are joined by Aaron Kwittken , Founder and CEO of PRophet , to discuss the ethical implications of this AI moment. / AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Updated on November 2, 2023. Thanks marketers for tuning in.

PR 98

PR Marketing Marketers Non-Profit 98

Content Marketing Institute

OCTOBER 25, 2018

With 2019 coming in hot, don’t find yourself out of the loop using techniques that will hurt your marketing efforts, or worse, cause a mass extinction of ROI. So what are some trends to avoid in 2019? What to do in 2019. Evolve the way you create & distribute #content to get results w/ #contentmarketing. It makes sense.

Content Marketing 100

Content Marketing Marketing Marketers Shoppers 100