Buffer Marketing

DECEMBER 12, 2024

Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players. Here are the highlights: Bluesky and Threads are leading the charge as the fastest-growing platforms. Bluesky has jumped from just 1.6K

Transform

Buffer Marketing

JULY 15, 2024

Since Bluesky opened up fully, it has gained over 6 million users , with over 1 million of them active every month. Yes, that’s right, you don’t need an invite code to sign up to Bluesky anymore. Custom feeds are a brilliant way to sort different categories of Bluesky users (and their associated content).

Customer

Buffer Marketing

MARCH 10, 2025

Bluesky champions decentralization and user control. million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the same median engagement. In other words, whether you posted on X, Threads, or Bluesky, the median engagement lands at exactly four interactions. X is treated as the town square.

User-Generated

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. ” That work was fully realized in Bluesky, a network that bears a striking resemblance to a pre-Elon Musk Twitter, and an open protocol to rival ActivityPub, AT Protocol.    Bluesky has 6 million users , around 1.1

Communications

SocialPilot

FEBRUARY 14, 2025

Have you ever posted an image on Bluesky only to find it awkwardly cropped or stretched? Whether you’re managing social media campaigns, building your brands presence, or posting updates on Bluesky, the wrong image dimensions can make your content look unprofessional and reduce engagement. We’ve all been there.

User-Generated

Buffer Marketing

NOVEMBER 22, 2024

I'm delighted to share that we have introduced support for  Bluesky  in  Buffer. This is an important moment for us as a company, and there are a number of reasons that adding Bluesky is personally meaningful for me. Starter packs allow anyone to create a "getting started pack" for a new Bluesky user.

Energy

Buffer Marketing

JUNE 26, 2025

Key findings Here’s how some of the biggest (and fastest-growing) platforms stack up: Bluesky surged: +1,588% increase (from 1.6K Key findings Here’s how some of the biggest (and fastest-growing) platforms stack up: Bluesky surged: +1,588% increase (from 1.6K Bluesky may be worth the effort.

User-Generated

SocialPilot

APRIL 9, 2025

Bluesky and Threads are two newer text-based social media apps competing to become the new Twitter (now X). While Bluesky is more about decentralization and privacy, Threads integrates well with Instagram and lets you capitalize on your existing followers, profile settings, and ad opportunities.

User-Generated

Buffer Marketing

NOVEMBER 4, 2024

Bluesky 22. Bluesky 6 million MAU Bluesky  is a decentralized, invite-only social network built on an open-source protocol. Bluesky was created by former Twitter CEO Jack Dorsey while he was still in the role. Here are her thoughts after six months on Bluesky. Telegram 8. Snapchat 9. Kuaishou 10. Pinterest 14.

Branding

Buffer Marketing

NOVEMBER 21, 2024

We’re big fans of Bluesky here at Buffer and have been since we first heard whispers about it last year. Bluesky is having a moment, and as such, we’ve pooled all the resources we can find to help you get your feet wet (or dive right in). Here are some quick-start tips to make the most of Bluesky.

Customer

Buffer Marketing

JANUARY 8, 2025

For instance, if you're curious about building an audience on text-based platforms, you can try crossposting your content across X, Threads, Bluesky , and Mastodon to see where it resonates most. Test new platforms efficiently Crossposting also helps you test a new social media channel without doubling your content creation time.

Energy

Sprout Social

MARCH 12, 2025

Almost 40% of marketers say their audience is already starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon, per the Q1 2025 Sprout Pulse Survey. Making the case for platform experimentation to your leaders We recently asked brands experimenting on Bluesky how they plan to fuel their content pipeline.

User-Generated

Hootsuite

APRIL 9, 2025

Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. Key Bluesky statistics 48. Bluesky downloads peaked to 1.8 Bluesky was downloaded 1.1 Bluesky was downloaded 1.1 Source: Statista 49.

Gen Z

Martech

DECEMBER 18, 2024

Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges.

Gen Z

Buffer Marketing

DECEMBER 6, 2024

Warmly, Tami & the Buffer team P.S. You can now schedule videos to Bluesky in Buffer! Hope you have a lovely weekend, and we’ll see you next Friday! Try it → 👇 The latest from the blog Here’s a no-frills guide to Instagram hashtags and how to use them. Thanks for reading!

Influencer Marketing

Businesses Grow

JANUARY 13, 2025

While people exit Twitter-X for Threads or Bluesky or whatever, these patterns of hate will repeat unless the revenue model is based on subscriptions instead of ads and attention. The core problem with social media Conflict is the currency of social media. Hate is good for business. Controversy drives engagement and eyeballs.

Personalized Marketing

Vertical Response

JULY 7, 2024

Bluesky, created by Twitter co-founder Jack Dorsey, is a decentralized, invite-only social network built on an open-source protocol. Yes, keep an eye on emerging platforms like BeReal, Mastodon, and Bluesky for new opportunities in authentic content sharing and decentralized social networking. Are you interested in finding out more?

Gen Z

Buffer Marketing

AUGUST 14, 2024

Buffer Hootsuite Free plan ✅ Three social channels/social media accounts ❌ No free plan Paid plans Start at $6/month Start at $99/month Supported social media channels Instagram, Facebook, X/Twitter, LinkedIn, TikTok, Pinterest, Google Business, Mastodon, Start Page, YouTube Shorts, Threads, Bluesky, Shopify Instagram, Facebook, X/Twitter, (..)

Management

Buffer Marketing

JULY 11, 2024

Pro tip: These ideas will work particularly well on other text-based platforms like Threads, Mastodon, Bluesky, or X. Branch out from LinkedIn: These prompts will help you build your personal brand on any platform. Don't be afraid to cross-post your content elsewhere! Work smarter, not harder.

Branding

Martech

JANUARY 23, 2025

— Taylor Berg Chapa bluesky @taylorberg (@taylorannberg) January 23, 2025 Gemma Brunson wrote on X : So about that massive drop to the HubSpot blog just look what theyve been publishing. A fun little secret: At my last job we never content gapped our largest competitor. I specifically said not to.

SEO

Buffer Marketing

JANUARY 22, 2025

” No matter what the naysayers might tell you, there is still room on social media for photo- and text-based content — just look at the incredible rise of text-based platforms Threads and Bluesky. On LinkedIn, Threads, Bluesky, or X, text can still reign supreme. On TikTok and YouTube, it’s video.

Gen Z

Buffer Marketing

APRIL 16, 2025

Buffer’s data scientist, Julian Winterhiemer, analyzed engagement across all platforms Buffer supports — Instagram , Facebook , TikTok , LinkedIn , Bluesky , Threads , X , YouTube , Mastodon , and Pinterest.   The numbers back this up. And, guess what?

User-Generated

Sprout Social

FEBRUARY 13, 2025

The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon. Netflix: Holding space on Bluesky, Snapchat & Threads When it comes to Netflixs social presence, we only have one question: Where arent they?

Gen Z

Scoop.it!

APRIL 10, 2025

We have some exciting news to share with you today: Bluesky is now available on Scoop.it ! Why Bluesky on Scoop.it? Scoop.it, the content curation platform, is expanding its offering by adding Bluesky to its integrated social networks. with the Bluesky community. with the Bluesky community. It’s simple!

Product

SocialPilot

FEBRUARY 9, 2025

While other traditional networks grapple heavily with these issues, Bluesky stands out as a beacon of hope, trailblazing with its decentralized architecture. But, the only way to ensure the authority of these bold claims is to explore the Bluesky social media app. What is Bluesky?

User-Generated

Duct Tape Marketing

DECEMBER 20, 2024

Many seek ad-light experiences on platforms like Reddit and BlueSky. The Rise of Decentralized Communities People are looking beyond traditional social networks. They feel these platforms are over-saturated with ads. These decentralized communities offer meaningful interactions and niche discussions.

Market Trends

Buffer Marketing

SEPTEMBER 11, 2024

“A good LinkedIn post is similar to an in-depth thread on a platform like X or Bluesky. “My LinkedIn followers seem to engage with longer-form content that delivers as much upfront value as possible,” says Senior Design Engineer, David Luhr. Posts should offer useful findings or applicable recommendations.”

Entertainment

Sprout Social

MAY 14, 2025

Australians are becoming increasingly open to decentralised social media networks, such as Bluesky. In November 2024, Bluesky was listed as Australias top-ranked social media app in both Google and Apples app stores. The number of Australian Facebook users is projected to decrease by 47 million users from 20242028.

Gen Z

Buffer Marketing

JULY 16, 2025

Posts from X, Threads, and Bluesky: Here’s What We Learned 🤝 Data Shows Instagram Reels are Best For Reach — But Not Engagement 📚 Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples) 💼 26 LinkedIn Stats to Know for 2025

User-Generated

Buffer Marketing

JANUARY 29, 2025

As you can imagine, the numbers are pretty darn cool. Spoiler: The most consistent posters received a whopping 5x more engagement — likes, comments, and shares — per post than users who posted inconsistently.

Entertainment

Buffer Marketing

APRIL 10, 2025

Setting a goal (for me, that's posting three times a week on LinkedIn, Threads, and Bluesky) has helped me stay motivated and maintain a consistent presence. I’m an aspiring creator myself, and I’m currently juggling a full-time job, a young family, and everything in between.

Place

Martech

JANUARY 15, 2025

Dig deeper: Meta announces genAI video tools and closer creator partnerships Marketers find better segmentation and more authentic connections on Bluesky Growing awareness of social platform Bluesky as an alternative to X will lead to more brand involvement in 2025.

Gen Z

Buffer Marketing

MAY 20, 2025

Posts from X, Threads, and Bluesky: Here’s What We Learned 📚 I Posted to Threads Consistently for A Month — Here’s What Happened 📚 7 Creators on Threads to Watch (+Lessons to Learn From Their Content) 📚 How These 7 Brands on Threads Are Growing on the Platform

Analytics

Martech

APRIL 24, 2025

On Bluesky (yay), Business Insiders Ed Zitron wrote: This article saying OpenAI will top $125bn in 2029 is utterly awful and laughable. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising. People, smart people not just me, have their doubts.

Transform

Hootsuite

JANUARY 31, 2025

— @muumuse.com on Bluesky (@MuuMuse) November 8, 2024 While Carpenters first studio album was released in 2015, the Grammys ruled that 2024s Short n Sweet was her breakthrough album, making her eligible to compete for Best New Artist. Rename the category Best Breakout Artist or Best Person We Finally Became Aware Of or something!

User-Generated

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). He also predicts that the backlash may force Meta to offer users more control over their feeds in the direction of platforms like Bluesky.

Gen Z

Sprout Social

JULY 1, 2025

63% plan to use Reddit, while 57% plan to use Bluesky, Threads and Mastadon. Emerging network early adopters Interestingly, Millennials’ desire for connection on social is driving them to use more community- and creator-driven platforms over the next few months, per the Q2 2025 Sprout Pulse Survey.

Millennials