Brand Management Branding CMO Promotion 
The CMO Survey
MARCH 28, 2023
Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5
Martech
AUGUST 14, 2023
Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Michelle Taite, Global CMO at Intuit Mailchimp, echoes this sentiment, emphasizing the dynamic nature of the marketing industry. There is plenty of room and plenty of opportunity for both.”
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Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
Pam Didner
SEPTEMBER 16, 2020
Roles based on management scope: Individual Contributor. VP of Marketing or CMO. Brand Marketing. Supporting Sales Based On Management Scope: As an individual contributor: The best way to start is to clearly understand your own roles and responsibilities. Brand Marketing. Event Marketing. Social Media.
Duct Tape Marketing
MAY 16, 2014
The relationships we have with the brands in our lives hinge on the quality of the interactions. The more relevant these brands are to us, the more apt we are to read, listen, or watch the outbound marketing content they manage to get in front of us. Mark Penson is CMO of Survey Anyplace ( www.surveyanyplace.com ).
Marketing Insider Group
JANUARY 6, 2020
Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA. B2B Marketing Exchange.
Marketing Insider Group
OCTOBER 16, 2021
Remember, people prefer to buy from brands they like, know, and trust. Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. They’ll also use the official information supplied on the brand website.
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