The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

MARCH 9, 2015

I recently did this Google Hangout with Jon Reed on CMO Disruption. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape. Can brands become publishers?

CMO 79

CMO Promotion Marketing Marketers 79

Set Up

MARCH 21, 2022

Set up CEO, Joe Koufman , virtually sat down with Lindsay Listanski , the former VP of National PR and Communications and recently promoted National Vice President of Field Marketing for Coldwell Banker. She continued, “I am constantly inspired by the way that he has been driving things for our brand for the past few years. First Name.

CMO 52

CMO PR Thought Leadership Communications 52

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. Storytelling Eclipses Promotion. It’s a powerful thing and is often a catalyst.

CMO 114

CMO Real Estate Advertising Advertisers 114

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Our CMO approved.

Branding 135

Branding B2C Real Estate User-Generated 135

Martech

MARCH 18, 2022

The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. Marketing, as it is taught in college, heavily stresses promotion, Brenner noted. Relying on promotion turns out to be a poor move. “Marketing is not about who can talk faster, or close better. Brenner said. “A

CMO 127

CMO Marketing Marketers Law 127

Sprout Social

AUGUST 30, 2022

Brands on Discord should focus on two things. It’s this deeper sense of community that has brands such StockX, Skittles and Chipotle flocking to the platform. Discord allows for a two-way conversation between the brand and its community, making them feel like they are part of the organization—not just end customers.

Gen Z 81

Gen Z Branding CMO Place 81

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership Marketing Automation Platform B2C 134

Sprout Social

MAY 4, 2020

But just about every brand you can name is holding a digital event or webinar or “unique” online offering of some sort. How do you make sure you don’t get lost in the noise and provide true value for your brand’s audience? Here’s what you need to do as you plan your digital event and promote it on social.

Promotion 82

Promotion Thought Leadership CMO B2C 82

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products.

CMO 124

CMO Transform Advertising Advertisers 124

Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. Michelle Taite, Global CMO at Intuit Mailchimp, echoes this sentiment, emphasizing the dynamic nature of the marketing industry. There is plenty of room and plenty of opportunity for both.”

CMO 98

CMO Marketing Marketers Marketing Mix 98

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. LinkedIn is the right fit for many brands. This presents brands with unique advantages.

Influencer Marketing 105

Influencer Marketing Branding User-Generated Marketing 105

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising 111

Advertising Advertisers Finance Marketing 111

Set Up

JULY 12, 2022

Proctor , EVP and CMO at State Farm Arena and Atlanta Hawks. 3 - Love | Jo Ann Herold , Former CMO at Honey Baked Ham Co. 4 - Team Focused | Angela Johnson , VP of Innovation and Merchandising at Edible Brands. If you do that, it's going to help not only your team, but move the brand forward. #5 Authenticity.

CMO 98

CMO Health Communications Promotion 98

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. The experience validated Nguyen’s claim: “We can brand it with the corporate branding of a particular company but we also have the ability to drill down to individuals as well.

Transform 113

Transform CMO New Technology B2C 113

Duct Tape Marketing

NOVEMBER 21, 2022

Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. What is a fractional CMO and the services they provide for small to medium-sized businesses.

CMO 63

CMO Key Performance Indicator Customer Journey Marketing Strategy 63

Martech

OCTOBER 13, 2023

It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” Brand data. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.

CMO 124

CMO Advertising Advertisers Retail 124

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 97

CMO Energy Health B2C 97

Martech

JANUARY 5, 2023

Identify what the CMO is most focused on. Increasing brand awareness? Or a particular product they have been wanting to try and promote? When a sales manager mentions a Marketing Ops team member’s name to the CMO, it’s going to make an impression. Internal promotion: Share your wins. Identify target audience.

CMO 106

CMO Marketing Marketers Education 106

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Consumer behavior has always been a constantly shifting target.

Customer Journey 122

Customer Journey Shoppers CMO eCommerce 122

Marketing Insider Group

OCTOBER 14, 2019

The optimal brand experience differs from company to company. That might sound obvious, but it evidently isn’t to some CMOs: By overly relying on martech, they’re creating an expensive — and unremarkable — brand experience. According to research from Forrester , CMOs are spending more on tech than any other C-suite members.

Branding 67

Branding Copywriting CMO Health 67

Rock Content

DECEMBER 14, 2020

That’s why brands are investing a whole lot of money in it. To keep going, marketers had to think of new ways to publish content with different purposes , such as lead generation, increasing brand awareness , and others. The term brand journalism then became prominent as a strategy to talk to users differently.

Branding 59

Branding Transform CMO PR 59

Orbit Media Studios

MARCH 10, 2024

Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. Promote the piece persistently Our first job is to drive traffic to the article. Promote the piece persistently Our first job is to drive traffic to the article. The more, the better. AI can help.

PR 104

PR SEO CMO Energy 104

Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. The brands he featured? Our best brand advocates are sitting next to us at work. ” CMO 3.0.

CMO 103

CMO Branding Thought Leadership Marketing 103

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. When customers buy a ticket to an event, Rokt’s technology sends a promotion that fits contextually with that event based on location, interest or other relevant tie-ins. Measurement. Lyft ad channels.

Real Estate 96

Real Estate Retail eCommerce Advertising 96

Search Engine Land

DECEMBER 16, 2022

” “How best do I talk to my CMO and the CFO on budgets?” You can also show them how your efforts are helping promote other digital marketing channels while boosting customer retention rates through more personalized offerings based on understanding the customer experience. “What key metrics matter to the CEO?”

Communications 99

Communications SEO CMO PR 99

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. They’re not overly promotional.

Branding 101

Branding Whitepaper Thought Leadership User-Generated 101

Content Marketing Institute

DECEMBER 7, 2017

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Align your brand with your identity. melissa_egg Click To Tweet.

Branding 89

Branding CMO Communications Content Marketing 89

Hubspot Marketing

MARCH 1, 2024

You can leverage this valuable window to boost customer loyalty and retention as a brand. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention. To achieve this, you need the post-purchase email.

Shipping 95

Shipping Customer loyalty CMO Food 95

GrowPowerful

FEBRUARY 16, 2023

"There’s a seismic movement towards both individuals who prefer the interim CMO model as well as companies who are realizing what an incredible asset interim marketing leadership can be. Being a part of the CMO community allows GROW access to B2B marketing’s best of the best.

Transform 52

Transform CMO Manufacturing Thought Leadership 52

Adams & Knight Marketing

MAY 17, 2020

Winners in this year’s show included leading brands such as Amazon, Bank of America, Comcast, ESPN films, Macy’s, PepsiCo and Forbes Media. from digital marketing and video to social media and content marketing ,” says Bill Knight, Adams & Knight, CMO. About Adams & Knight.

Communications 130

Communications CMO Advertising Advertisers 130

Content Marketing Institute

AUGUST 31, 2023

They can also help you stay on-brand, providing editing tips for tone and style. ” It’s in these moments that AI has incredible value. – Marcus Sheridan, vice president, Marcus Sheridan Use AI as a way to check that all long-format copy is consistently on brand voice and tone.

Content Marketing 114

Content Marketing PR Law CMO 114

Marketing Insider Group

NOVEMBER 9, 2020

In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey.

CMO 116

CMO Marketing Marketers SEO 116

Martech

MARCH 2, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. or “How will a 10% change to upper-funnel media impact bookings?” Marketing mix modeling (MMM) can help answer them. Who gets credit for the sale?

Marketing Mix 112

Marketing Mix Marketing Marketers Finance 112

Rock Content

JANUARY 19, 2021

The development of digital experiences that please the consumer is one of the major concerns of any CMO. How are other brands using PX? With vast access to information and a wide range of possibilities, the consumer 4.0 , as defined by Philip Kotler, gives preference to brands that offer the best experiences.

Product 59

Product Branding Transform User-Generated 59

Martech

APRIL 20, 2022

When asked what kind of promotional offer would prompt sharing their email address, consumers favor cost savings. A recent Accenture survey found 73% of consumers are willing to share more personal information if brands are transparent about how it is used, up from 66% in 2018. “If It can’t be for naught. The numbers back her up.

Advertising 121

Advertising Advertisers Shipping CMO 121

Adobe Experience Cloud Blog

JANUARY 20, 2015

Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? It’s where so many of the leading brands are going and have gone.

CMO 134

CMO Automobile Customer loyalty Marketing 134