The Changing Role of Marketing in 2020 – Culture and Customer Experience
Marketing Insider Group
NOVEMBER 16, 2019
Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. The role of the CMO is changing, and it’s no longer all about advertising and brand management. Image source: [link].
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