Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 131

Influencer Marketing Marketing Marketers Promotion 131

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. I know this headline is confusing. Maybe counter-intuitive.

Branding 89

Branding Thought Leadership User-Generated PR 89

Hubspot Marketing

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.

PR 145

PR Communications Inbound Marketing Management 145

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Communications 124

Communications PR Gen Z Analytics 124

Search Engine Land

JULY 3, 2023

The role of digital authority management Building a brand and reputation are originally the task of brand management, marketing and PR – basically, beyond classic SEO. In many companies, SEO and brand management are far apart and don't often talk to each other.

Management 96

Management PR User-Generated SEO 96

Marketing Insider Group

JANUARY 6, 2020

ANA Masters of B2B Marketing. ANA, the Association of National Advertisers, runs several events throughout the year across the US covering influencer marketing, branding, data, advertising, and marketing law. Their B2B marketing conference is a must for professionals in B2B marketing to learn from top brand CMOs.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20