Hubspot Marketing
AUGUST 16, 2018
Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.
Hootsuite
SEPTEMBER 21, 2023
Vanity metrics in brand management While they can be really important and helpful, metrics like social media reach and sentiment scores can also be misleading out of context. Just because someone has seen your post doesn’t mean they care for your brand or products.
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Hubspot Marketing
FEBRUARY 21, 2018
HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.
Hubspot Marketing
JUNE 28, 2023
Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. Best For: Digital marketers, social media managers, and PR professionals. Best for: UX/UI designers, web designers, and product managers.
Sprout Social
SEPTEMBER 1, 2021
As brands find new channels and avenues to promote their products, there’s no shortage of data to track and measure. It puts can put all of your other social media metrics into context so you can understand where your brand stands. Does your brand come up in relevant conversations about the type of products you sell?
Neil Patel
JUNE 3, 2021
Ryan Schneider, Chief Brand Manager at Insomniac Games, says this: [A] lot of leg work goes into finding the right influencer…If I were a PR person, and I was trying to find the right reporter at The Wall Street Journal, I could do that … probably within one Google search or two mouse clicks.
Marketing Insider Group
JANUARY 27, 2014
Corporate website visits for most large brands is declining. Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. This is not just headline bait.
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