Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. We know social has the power to make or break a brand, but those at the helm of social strategy don’t always get the respect to match. Freberg teaches, researches and consults in social media. — Adrienne ??

Management 138

Management Education Social Media Marketing Copywriting 138

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Hootsuite

JUNE 12, 2023

Do you have a passion for digital communication, a keen understanding of social media platforms, and a desire to help others get the most out of their online marketing strategy? Then becoming a social media consultant might be the perfect avenue for you. How to become a social media consultant in 5 steps 1.

Social Media Marketing 105

Social Media Marketing Price Management Analytics 105

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Copywriting 111

Copywriting B2C CMO Direct Mail 111

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

AUGUST 6, 2021

Your average social marketer isn’t typing out dank memes all day—they’re creating content that drives new leads, responding to customer questions, and protecting their brand’s reputation online. They’re copywriters, designers, content strategists, photographers, videographers, and data analysts.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. As someone who loves a challenge, that variety is one of the things that first drew me to working in social. Communicating on social. Creativity.

Management 111

Management Copywriting Communications Social Media Marketing 111

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team.

Copywriting 80

Copywriting CMO Influencer Marketing Analytics 80

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to listen to first: How Hulu uses social media to create massive brand chatter.

Copywriting 89

Copywriting Social Media Marketing CMO Analytics 89