SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Zen Media. “ Organization: Exit Five.

CMO 124

CMO Millennials Marketing Marketers 124

Martech

DECEMBER 20, 2023

Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more.

Marketing Ethics 122

Marketing Ethics Transform Copywriting CMO 122

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Outsourced marketing processes vary by company, of course. Like SEO, influencer marketing is another area that seems simple at first but is complicated beneath the surface.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Adobe Experience Cloud Blog

JUNE 16, 2017

First, make sure your SEO strategy is converting searchers into customers and brand advocates. SEO will always be important, but the best SEO programs are paired with email marketing, social media marketing , and other initiatives that enable reaching audiences directly.

CMO 113

CMO SEO B2C Thought Leadership 113

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 111

Management CMO Marketing Marketers 111

Set Up

JANUARY 30, 2024

This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever. And in marketing , we should achieve that by helping companies deeply understand their customers and then help brands create connections with those consumers.

Transform 105

Transform Marketing Marketers PR 105

Hootsuite

AUGUST 25, 2021

In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

Management 126

Management Social Media Marketing Education Communications 126

Martech

AUGUST 2, 2023

Brands and influencers did, however, rush to stake a claim in the new social territory. Brands get early engagement on Threads But are they getting engagement? Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter. Most of the comparisons related to identical posts.

Entertainment 98

Entertainment User-Generated Social Media Marketing CMO 98

Buffer Marketing

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern.

PR 104

PR Social Media Marketing Management Analytics 104

Orbit Media Studios

MARCH 10, 2024

Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. Not sure what to put in those third and fourth social posts? The more, the better.

PR 104

PR SEO CMO Energy 104

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Transform 134

Transform CMO Retail Thought Leadership 134

Sprout Social

MAY 25, 2022

There’s a lot of conversation about the tight talent market right now. Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the crunch. We have roles that we’ve never had before in marketing.

CMO 94

CMO Social Media Marketing Management Price 94

Marketing Insider Group

NOVEMBER 23, 2023

Never before has marketing been as rewarding, or as impactful, as it is today. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 87

Content Marketing Marketing Marketers Transform 87

Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Buffer Marketing

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. What is a social media executive? For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern.

PR 52

PR Social Media Marketing Management Analytics 52

Marketing Insider Group

JUNE 8, 2020

In fact, several years ago when I decided to expand my own marketing repertoire to include Thought Leadership, speaking at external events and forums and creating a hybrid professional/personal brand, I modeled my efforts on those of Michael. A: Personal branding is hot again as we face a catastrophic economy.

Thought Leadership 97

Thought Leadership Content Marketing Transform CMO 97

Digital Marketer

MARCH 25, 2024

EXAMPLE : The Knowing Agency serves as fractional CMO for a waterproofing company. Perhaps you seek to expand into a new region and must allocate funds by cutting budgets on top-of-funnel brand awareness tactics. The trick is maintaining clarity of the goal and bottom line to then inform the strategic direction.

Transform 86

Transform Key Performance Indicator Direct Mail CMO 86

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

OnDemand CMO

OCTOBER 14, 2022

The content marketing machine is always hungry and always ready for more content. Landing pages can help you stretch your content library and act as content for your marketing vehicles by giving you more things to share in your social media marketing/email marketing/etc. .

Transform 52

Transform CMO eBook Social Media Marketing 52

Sprout Social

MAY 18, 2020

Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. Session after session we heard first-hand from brands about the critical role social listening plays in informing your strategy. Pivot, iterate, adapt. SproutSessions.

CMO 99

CMO Transform Marketing Marketers 99

Martech

FEBRUARY 24, 2022

As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. However, this is shifting as more brand marketing teams embrace immersive tactics. AR is now a tool, not a toy.

Marketing 133

Marketing Marketers Communications CMO 133

OnDemand CMO

SEPTEMBER 29, 2022

Each company’s blog can function differently, but staff Q&As, behind-the-scenes content, and insightful pieces into how products are made or materials are sourced can all be strong starting points to engage your audience and make them feel a part of your brand. The post Building a Strong Digital Presence appeared first on OnDemand CMO.

CMO 52

CMO Communications SEO Digital Marketing 52

Marketing Insider Group

FEBRUARY 7, 2013

Marcus Starke predicted the rise of the science of marketing and Ann Handley called for more brands to become Content Brands. Alan is the Chief Marketing Officer of CMO Temps. So, on a more pragmatic note I’ve recently established my own firm that provides interim or part-time CMO services.

Customer 87

Customer Transform CMO Finance 87

Martech

OCTOBER 29, 2021

Good morning, Marketers, and we’re talking about Facebook yet again. That’s the new name for the overarching brand, although Facebook itself will have an after-life as just one of the sub-brands, alongside Instagram, Whatsapp and the rest of the brood. Email marketing M&A is seeing a surge. Chris Wood, Editor.

Transform 115

Transform CMO User-Generated Advertising 115

Sprout Social

JULY 30, 2020

It enables your brand to stay connected despite our current environment. Maybe your ideal customer just needs some feel good stories or wants to know how your brand is supporting its community. The only doors that have stayed 100% open during hard times are on social media. At See.Spark.Go.

Retail 121

Retail CMO Food Entertainment 121

Bannerflow

FEBRUARY 11, 2019

Greater efficiency is a top 5 reason for brands moving their marketing in-house. . With improved workflows, brands are questioning why they should pay an external agency to do the same work they can do in-house , often a lower cost. Efficiency is fuelling change . In fact, efficiency is the ‘it’ word of ad tech. Conclusion.

CMO 92

CMO Advertising Advertisers Analytics 92

Sprout Social

NOVEMBER 21, 2019

So much of modern marketing is about taking action and chasing immediate results. But consider that the majority of consumers today feel that brands don’t understand them. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Up-and-coming brands.

Market Research 97

Market Research Gen Z Price B2C 97

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. Marketing automation is creating new roles.

Transform 51

Transform CMO Retail Thought Leadership 51

Buffer Marketing

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. The ROI is insane.

Thought Leadership 128

Thought Leadership Transform Communications Branding 128

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142

Marketing Insider Group

FEBRUARY 21, 2012

Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on.

Social Media Marketing 79

Social Media Marketing CMO Marketing Mix Analytics 79

SMEI

DECEMBER 20, 2022

CMO and CTO Partnerships in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers. This can include ads for products or services that the customer is most likely to be interested in based on their previous interactions with a brand.

Transform 51

Transform Marketing Marketers Manufacturing 51

Sprout Social

NOVEMBER 18, 2016

Whether you’re starting a new job or revamping a social strategy for a client or existing employer it’s important to conduct a social media audit before diving in and implementing any new initiatives. Secure buy in by the causation for visits to your website and conversions that came from social. sproutchat.

CMO 69

CMO Education Social Media Marketing Communications 69

Sprout Social

JUNE 6, 2016

If your business is trying a new social media platform or marketing strategy, you want someone who will challenge the process and validate its purpose through data. When social media analysts show their work, you know their process is legitimate and efficient. They Have Patience With Results.

Transform 75

Transform Analytics Social Media Marketing CMO 75

CXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. A CFO, for example, might want to see how your product benefits the company financially, whereas a CMO will want to know how it makes them more efficient. Take email marketing platform ConvertKit.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Marketing Insider Group

JANUARY 24, 2013

. @ Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. New York, NY.

PR 111

PR Whitepaper CMO Marketing 111