Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. A Moneyball Marketer has to open up her repertoire to new marketing methods, including data analytics, customer engagement, and product development.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation. Remove the ‘I’ and ‘we’ from your marketing. Jamie Glass, CMO and president, Artful Thinkers. Click To Tweet.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Moz

AUGUST 25, 2019

Pretty soon, we’ve fixed the technical problems on our client’s site, helped them create and promote robust resources around their customers’ problems, and are watching the traffic and conversions pour in. Chances are, your new B2B client didn’t seek out your services because everything was going great for them.

Customer Journey 51

Customer Journey Analytics SEO CRM 51

Businesses Grow

FEBRUARY 6, 2023

Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. Give the team branded apparel and offer discounts to participants. Here is his super-useful hack: Remember this podcast transcript and remember it as PART1. Participate in local bike races and events.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

AUGUST 30, 2010

By hiring a world-class marketing mind, leader and brand builder, we will be able to refine our message, enhance our brand, expand the management bandwidth and talent on the team, and double down on our already successful marketing. The New Demand Center. Tags: Accountability Modern B2B Marketing.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Adobe Experience Cloud Blog

OCTOBER 3, 2017

If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And yet, how often do you receive a marketing message from a brand you use that you actually wanted?

Thought Leadership 134

Thought Leadership CMO Promotion Customer 134

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced. I know, I know.

Content Marketing 61

Content Marketing CMO Thought Leadership Marketing 61

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% more to overall sales than the previous year, according to this year’s CMO Survey. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 130

Management Marketing Marketers Key Performance Indicator 130

Marketing Insider Group

JANUARY 12, 2015

One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. What Is A Culture of Content?

CMO 97

CMO B2C Entertainment Content Marketing 97

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100