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Four ways marketing analytics tools drive business growth

Econsultancy

As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited to a certain degree, what should be prioritised? Bringing marketing analytics tools to the masses. Marketing analytics benefits all.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Here are some examples of brands that nail selling without forcing it and what you can learn from them.

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Differentiation Strategy (and the Sea of Sameness)

CXL

Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication. The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. Market saturation.

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