Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

Customer Journey 104

Customer Journey Email Marketing eCommerce Advertising 104

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. is branded, and only 5.6%

SEO 116

SEO Customer Acquisition User-Generated Customer Journey 116

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Consideration.

Whitepaper 92

Whitepaper Email Marketing Customer Journey Education 92

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Businesses can leverage these insights to segment lists more effectively, create tailored omnichannel campaigns and optimize the customer journey.

Transform 104

Transform Customer Journey Analytics Digital Marketing 104

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Marketing automation.

Email Marketing 118

Email Marketing Law B2C Marketing 118

Hubspot Marketing

JANUARY 23, 2023

With customer-centricity being a top priority for marketing leaders going into 2023, it's no surprise that giving customers the best possible experience with your brand is the strategy leaders say is most effective for driving business growth. Where Will Marketing Leaders Cut Costs In A Recession?

Marketing 84

Marketing Marketers Management Promotion 84

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79