Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email.

Email Marketing 99

Email Marketing Thought Leadership Customer Journey Communications 99

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 95

Email Marketing Marketing Marketers Customer Acquisition 95

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

AWeber

MARCH 16, 2023

You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. It’s called the marketing funnel.

Email Marketing 110

Email Marketing Customer eBook Education 110

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. Don’t assume you know each customer journey. But customer journeys are not linear.

Email Marketing 85

Email Marketing Whitepaper Customer Journey eBook 85

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Why Should You Automate Your Emails?

Email Marketing 145

Email Marketing Marketing Marketers Communications 145

Many Chat

MAY 27, 2022

Email marketing campaigns are incredibly effective in many ways. A small business can customize a message that reflects its brand and reach only a target audience. Larger businesses can contact large customer groups with email automation. Designing email marketing copy: What’s your goal?

Email Marketing 98

Email Marketing Marketing Marketers Communications 98

Vertical Response

NOVEMBER 27, 2023

Email marketing automation has become an essential tool for email marketers in today’s fast-paced digital landscape. By leveraging automation technology, marketers can streamline their email campaigns, increase efficiency, and deliver personalized content to their subscribers.

Email Marketing 48

Email Marketing Marketing Marketers Customer Journey 48

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . But the customer journey is not linear. Leveraging data details.

Email Marketing 89

Email Marketing CRM Customer Journey Marketing 89

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Open rate can also give you insight into your historical brand presence. Bounce rate.

Email Marketing 100

Email Marketing Key Performance Indicator Marketing Marketers 100

Rock Content

MAY 29, 2023

Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain. The fact is that even a well-written marketing email is no guarantee of conversion. Before writing your marketing emails, make sure you have a segmentation that makes sense.

Email Marketing 85

Email Marketing User-Generated Communications Marketing 85

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. And only 12% plan to add email staff.

Email Marketing 138

Email Marketing Price eCommerce User-Generated 138

Sachs Marketing Group

JULY 8, 2023

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Duct Tape Marketing

AUGUST 6, 2019

The Role of Your Website in Guiding the Customer Journey written by John Jantsch read more at Duct Tape Marketing. Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. Know and Like.

Customer Journey 70

Customer Journey Customer CRM Branding 70

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Customer Journey 128

Customer Journey Email Marketing Marketing Marketers 128

OnPassive Marketing

MAY 7, 2022

Customer data-driven marketing is the way email marketing will go in the future. Utilizing customer data to shape your communication with them eliminates the dreadful hit-or-miss approach. Customer D ata C an B e U sed T o T arget C ustomers M ore P recisely. Is there a “perfect” email frequency?

Email Marketing 64

Email Marketing Marketing Strategy Customer Marketing 64

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. Email campaign budget. Why is it important to increase your email CTR? Design considerations.

Email Marketing 75

Email Marketing Marketing Marketers Customer Journey 75

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Customer Journey 95

Customer Journey Transform Customer Acquisition Price 95

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 118

Email Marketing Customer Marketing Marketers 118

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. If not, it’s time to learn.

Email Marketing 120

Email Marketing Customer Journey Shipping Marketing 120

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. So how should marketers utilize automation in order to see the greatest benefits? Set Up a Trigger-Based Model.

Email Marketing 124

Email Marketing Customer Journey Whitepaper Marketing 124

Hubspot Marketing

APRIL 18, 2019

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer's tool belt -- and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. Best Email Marketing Services. Constant Contact.

Email Marketing 109

Email Marketing CRM Marketing Marketers 109

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Branding 125

Branding Customer Journey Marketing Automation Platform Fashion 125

Martech

MAY 24, 2024

Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. When done well, the goal is for the brand to be top of mind when the prospect enters the buying cycle. You might receive an email a day later reminding you of the items in your cart.

B2C 105

B2C Automobile Marketing Automation Platform Retail 105

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay.

Copywriting 100

Copywriting Email Marketing eCommerce Customer Journey 100

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. Customers want to know about social responsibility Social media is also a great channel to communicate to shoppers about important themes beyond individual products.

Shoppers 114

Shoppers eCommerce Shipping Retail 114

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Litmus

JANUARY 27, 2022

When it comes to finding ways to meet people on their path-to-purchase through email marketing, customizing your messaging is incredibly effective. Many marketers rely solely on segmentation, which is one of the top tactics used in email campaigns due to its proven effectiveness. Start your free trial.

Branding 83

Branding Shoppers Customer Journey Email Marketing 83

Martech

DECEMBER 7, 2023

This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Over the next three articles, we’ll explore: The important role data plays across the customer journey. Ways to leverage data to deliver something meaningful back to customers.

Customer 77

Customer Customer Journey Customer Acquisition Advertising 77

Litmus

FEBRUARY 29, 2024

The email marketing landscape in 2023 was tumultuous to say the least. Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing.

Customer Journey 88

Customer Journey Marketing Marketers User-Generated 88

Search Engine Land

JULY 28, 2023

What some PPC marketers don’t realize is that Google won’t just discontinue these attribution models from a bidding standpoint. This means you can no longer analyze your customer journeys within Google Ads and Google Analytics using attribution models. So how do we optimize across conversion journeys if we lack visibility?

Advertising 98

Advertising Advertisers Customer Journey CRM 98

Martech

MARCH 18, 2022

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 122

Transform Customer Journey Analytics Entertainment 122

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

Customer Journey 108

Customer Journey Email Marketing eCommerce Advertising 108

Martech

DECEMBER 8, 2022

Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Equally important: Activating that data to create personalized engagement and construct compelling customer journeys. Technology allows marketers to do all of the above, but strategy is also crucial.

Customer Journey 123

Customer Journey Analytics Management Email Marketing 123

Martech

MARCH 18, 2022

This time, our theme is “The customer journey of a lifetime.” Why marketing ops professionals are on the front lines of marketing : Marketing ops is critical to the most important things marketing organizations do today. Customer journeys. ” We hope to see you there.

Transform 109

Transform Customer Journey Analytics Entertainment 109

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. In fact, 80% of customers are more likely to purchase from a brand that provides personalized experiences.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85